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Jeff Piersall is founder and CEO of SCB Marketing, inspiring, motivating and connecting entrepreneurs, business leaders and communities through its four business journals, numerous specialty publications, marketing services and speaking engagements. He’s a former award-winning college basketball coach. His new book with co-author Eric Wright, Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change (Morgan James Publishing, Jan. 2, 2018), is a motivational guide for success in a continually changing business environment that transcends generations and professions. Learn more at