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High Risk-High Reward: Benefits of Trade Shows to Startups

Dillon Kivo

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High Risk-High Reward: Benefits of Trade Shows to Startups

Growth should be the goal of every business. However, startups are limited when it comes to growth through independent efforts because of limitation with the market reach, the resources, and more importantly the connections that could live their brand off the ground. These can all be resolved by taking part in trade shows. However, this is a high risk-high reward strategy that startups are not very keen on participating in, and that is just because they do not particularly know what the rewards are if in case, they do tip the scales to their favor. 

Taking part in trade shows, no matter what others might say, is beneficial for those who are just starting, and we are going to be looking into how they can be of good use to new businesses. 

 

GENERATION OF LEADS AND SALES

Attendees in trade shows do not visit just for the sake of it. These can be professionals in varied industries that are on the lookout for the next best thing. That is why it is important that you put your best foot forward with stands for trade shows and events in Las Vegas because this will be your first step towards getting their attention. 

Once they take the bait, they can easily become a lead for future marketing exploits that you are planning to use for products that are still in development or maybe for discounted marketing that offers your products at a lower price than usual. By having these potential market targets in your back pocket, you are guaranteed to have several who may give your product thought and maybe check them out in-store or online. 

However, when attracting the right customers, you may not need to wait for the future to produce revenue. You may convince industry professionals to make a purchase right on the spot, and that is valuable revenue that makes all the cost of participating worthwhile. 

Growth should be the goal of every business. However, startups are limited when it comes to growth through independent efforts because of limitation with the market reach, the resources, and more importantly

INCREASING EXPOSURE

Your public presence may just be one of the better reasons why you should be taking part in these conventions, especially when you are in an industry-appropriate one. 

On your own, in your own locality, your exposure will be limited to the locals in your community. That is not a growing business should be, especially when you have good products to offer. By taking part in trade shows, you are giving the world a chance to experience what you have to offer, and convince them that you are just as good as those who have already established themselves. The greater your exposure, the better are your chances of expanding your business, which should have been your goal in the first place. 

 

ESTABLISH RELATIONSHIPS

Again, the limitation is your only weakness if you are a newcomer, and that is only because your access to other connections is limited. Trade shows break down that wall and give you access to better professionals in the industry. You get to meet material suppliers, retailers, and many more potential partners than you ever had. 

In addition, this might also mean you get things at a cheaper price than what you are currently being supplied with which is vital if you are looking to generating more revenue in the future. 

Trade shows are hard. That is a fact, especially for the small business going up against giants. However, the opportunity is hidden there, and it only needs one bold move to work out to make your high risk move, gain high rewards. Sometimes, triple than what you spent.  

Founder & Editor-In-Chief of Kivo Daily Magazine

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