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Mixing It Up: Why Workplace Diversity Is Important

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If you work in an office or have been online at all in the past year, you’ve probably heard about the importance of diversity in the workplace. Businesses are now focusing on inclusion, as well as actions they can take to promote diversity. In today’s world, it seems that more and more employees are actually expecting workplaces to be fairly diverse.

A diverse workplace includes employees who have a variety of different backgrounds and skills. Employees in a diverse workplace will differ from one another regarding age, cultural background, ethnicity, race, religion, gender, sexual orientation, disabilities, and more.

Businesses are interested in creating and maintaining a diverse workplace for a number of reasons.

1. A wider range of talents and skills

When a business focuses on creating a diverse workplace, they are more likely to obtain a wider range of employee talents and skills. People who come from different backgrounds are able to each bring different things to the table. This can increase the worth of each employee and enhance the overall worth and day-to-day operations of a business.

Businesses recognize the potential to obtain employees with a variety of skills and talents as something that can bring in more money as well as create a more efficient workplace. The more skills and talents a business can obtain, the better off that business will probably be. The future of business is all about expanding your employee base to achieve balance and innovation.

2. More opportunities for innovation

Many business owners are starting to see innovation as one of the benefits of a diverse workplace. Not only will a diverse set of employees bring new skills and talents to the workplace, but they will also inevitably bring different experiences and thought processes. This mix of life experiences and thought processes can be a prominent base for business innovation.

For example, a company might be struggling to find ways to revamp their brand. The chances of one employee coming up with multiple innovative ideas on how to fix the problem are pretty low. However, in a diverse workplace, the employees may have the combined experience and knowledge that is needed to fix the problem.

3. Higher employee productivity levels

It’s pretty obvious that employee productivity is somewhat based on inclusion in the workplace. The more comfortable and included employees feel in the workplace, the more productive they’ll probably be on a day-to-day basis. Businesses that strive to create diverse workplaces will most likely have improved employee productivity levels along with better employee retention rates. Overall, the increase in productivity levels and employee retention rates will end up saving businesses time, money, and resources.

4. Better brand representation

In today’s world, people admire businesses and brands that promote diversity and focus on inclusion. Major brands like Nike and Adidas have widely promoted diversity in various external areas with advertisements, ambassadors, and events, but they have also promoted diversity internally through products and brand culture.

Businesses that focus on promoting diversity both inside and outside of the workplace are going to grab the attention of the general public more so than businesses that do not. If potential consumers see a business promoting diversity, especially in the workplace, then that business’s brand will have better representation as a whole. Workplace diversity helps create a better internal and external brand image.

5. Potential to build a wider consumer base and network

With a wider variety of employees, comes a business opportunity to grow the current consumer base. It’s pretty simple. The more people you have that come from diverse backgrounds, the wider your consumer reach could become. Businesses also can expand their professional networks as each employee has their own unique network they bring to the company. These employee networks might even be able to help businesses obtain more partner opportunities as well as valuable future business ventures.

Clearly, diversity in the workplace can result in more consumer, business, and partner connections. Most of these types of connections wouldn’t even be possible if it weren’t for the incorporation of diverse workplaces.

Overall, having a focus on creating and maintaining a more diverse workplace can clearly be beneficial to a company’s structure, brand, network, revenue, and more.

Alayna Pehrson manages two financial blogs for BestCompany.com. She enjoys expanding her knowledge of financial trends and topics.

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