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The Power of Instagram Marketing

Sean Kelly

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Instagram is one of the most powerful social media channels for eCommerce. With the ability to tag products in your posts and insert swipe up links in your Instagram stories; directing traffic towards your website is extremely easy. Here are some of the most profitable ways to market and grow an Instagram Page.

Engagement Groups

If you google “Instagram Engagement Groups”, you will find a ton of active and powerful groups on the “Telegram”. Start a group via Instagram DM of 20 pages around your size and be sure to like and comment on every photo uploaded by a user of the group. Ask to do share for share and shoutout for shoutout with these pages to grow together. The more groups you are in the greater your chance is to make the explore page on your posts.

Influencers

Influencers are a great source of branding and exposure. Simply send a free product to the desired influencer in exchange for a post on their page tagging their company. Most influencers under 100,000 followers will do it for free, as you get to the bigger pages you will have to pay for them to promote your product. Most influencers tremendously undervalue themselves and will produce a great ROI and follower engagement.

Instagram Live

Use Instagram live as much as possible. The bigger your page gets, the more viewers you should get. Be sure to keep your viewers engaged as they will leave if they get bored. Host a giveaway, offer special discount codes or showcase new products. Give them a reward for viewing your story so they will come back next time and tell their friends.

Instagram Stories

Post a story at least once per day. Id posting a product, be sure to include a swipe up link to the product or landing page. You need 10,000 followers to activate the story swipe up feature. Be sure to link your Instagram to your Facebook page as your posts and stories on Instagram will be automatically posted on your Facebook page.

Shoutouts

Buying shoutouts are the quickest way to grow. Instagram pages with a large following sell “shoutouts” on their page via PayPal or Venmo. If utilized correctly, your page will gain a large number of followers along with enough sales to get your advertising money back. Most pages will list their Kik username in their Instagram bio or you can simply direct message/email them and inquire about their shoutout prices.

Sean is the president of Jersey Champs, one of the largest jersey companies in North America. Sean is a digital marketer who writes on marketing related topics and business growth.

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