Brand equity comes in many forms from brand identity to consumer perception but the ultimate brand equity is established by a premium domain. A 4 -5 character premium domain is the catalyst to building brand perception. A short form domain such Pregs.com is an easy name to brand and market to the consumer. Pregs which has recently been acquired by serial entrepreneur and angel investor Fam Mirza is not only a premium five letter domain but a catchy one as well because it is the slang version of how most refer to the state of pregnancy.
It will be interesting to see how this branding genius who goes by his initials F.A.M. will be built out the brand identity of this massive e-commerce brand. Fam Mirza has already announced that he will use the platform to compete with one of Amazon’s main niches, baby products! He lists a detailed account of what it will take to compete with a behemoth such as Amazon but in an internal document to his team he states there is an app build out which covers the journey of the pregnancy with subtle e-commerce plugins and a logistical warehouse system which guaranteed to ship in under 48 hours to any household in the nation. He starts it off by saying the main strengths is the consumer perception of the domain and ends the document with the future looks bright folks. With this notable figure leading this project the future certainly looks bright and interesting we can’t wait to see how this is will come together.
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