There is no arguing that the gig economy is on the rise across the globe as technology continues to make remote work a viable opportunity for aspiring freelancers. As technology is quickly erasing geographical borders and making global communication as easy and seamless as being in an office with your team, people are increasingly abandoning the traditional 9-5 concept for a more modern lifestyle.
The best part is that this trend is going to permeate the whole of 2019 and beyond, creating an opportune environment for you to launch your very own freelancing career, or even a freelance agency and work with global brands. Let’s take a closer look at some of the most compelling and sensible reasons why you should join the freelancing economy in 2019.
Businesses are investing heavily in freelancers
Outsourcing has become an industry on its own in the past few years, with companies all over the world filling their ranks (especially in the marketing department) with remote workers from every corner of the world. Not only does this make financial sense for brands, but it also allows them to tap into a global talent pool that they simply couldn’t reach if they were to stick with in-house staff. In fact, a recent survey showed that more than a third of businesses plan to outsource their digital marketing in 2019 and the years to come.
What does this mean for you? Quite simply, this means that companies are increasingly looking for aspiring freelancers to take on a myriad of jobs in the digital marketing realm. Of course, this is a single industry among a number of freelancing fields, but it goes to show that the gig economy is gaining popularity and that you should capitalize on the trend.
The obvious comfort factor
Let’s take a moment to appreciate some of the finer things in life directly associated with freelancing. First off, even though you will be working for clients, you are still your own boss. This means that you will dictate how you spend your time and allocate your resources. This also means that you will hold your professional future in your hands – how much you work will dictate how much you earn and grow your career.
What’s more, you will have the “luxury” of working from the comfort of your home office or that cute coffee shop down the street. You can even take your job to a coworking space to meet people from other industries and network your way to a life-changing partnership. In a typical office setting, on the other hand, you would be “confined” to the work environment generated by your employer. That’s not a very good way to discover lucrative opportunities or set out on your own.
A myriad of industries to choose from
As we’ve mentioned earlier, the gig economy permeates a myriad of industries and creates an opportune job market for professionals and amateurs from all walks of life. The possibilities for your professional development here are endless, with the digital marketing niche leading the pack as one of the fastest-growing fields in the business world.
Companies are in dire need of freelance marketing professionals who can fill their ranks, bring new ideas to the table, and execute marketing strategies. You don’t even need to be a marketing strategist per se, as you can focus on a single aspect of marketing and offer your services as a specialist. You can choose to work in the creative part of marketing, or the more analytical part to crunch numbers, industry insights, and other data. You can also apply this mindset to almost any freelance industry out there, and choose to take your career in any direction you please – the need for your services is there.
Build your career faster
This should go without saying, but building your career as a freelancer can be infinitely easier if you apply yourself. There is nothing you won’t be able to achieve with a sound business plan and a list of potential clients. On the other hand, working for a single company on a 9-5 work schedule means that you have little room to advance your career beyond the 5% annual salary raise.
If this type of progress doesn’t motivate you, then you should definitely consider venturing out on your own in order to expedite the process and build long-term success faster. Keep in mind, this means less stability before you solidify your position in the competitive market, so you will need to have a financial safety net to fall back on at all times.
Work, travel, have fun
Finally, becoming a freelancer means that you can work, live, and travel whenever and wherever you like. Once you have built up some financial security and stability, you can start traveling the world as a digital nomad, doing your job as usual, only with a nicer view.
Companies employing freelancers don’t really care where you are so long as you deliver the work, answer emails, and show up for the Monday staff meeting in an online chat room. Other than that, you are free to travel and tailor your life the way you see fit. It’s exactly this kind of freedom that benefits employees and companies, in turn allowing the gig economy to flourish all over the world.
The freelancing industry is booming around the world, creating an opportune environment for aspiring freelancers to build a successful career on their own terms. Most importantly, the gig economy allows you to build your own brand and achieve long-term success faster than ever before. With these insights in mind, let 2019 be the year you took your professional life into your own hands.
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