Marketing budgets are tighter than ever; businesses and marketing teams are trying to find efficient ways to get more bang for their buck. You know that...
By combining both online marketing and mobile marketing, Purplegator has established itself as a leader in the marketing industry across the United States. The company has...
The concept of disruptive innovation, whereby a new market and value network is created, grows rapidly and quickly overtakes the original market was coined by Clayton...
I don’t think that, in the past five years, one single week has gone by without someone asking me the age-old social media question: How...
Who is my customer? This is one of the first and perhaps most important questions to ask when starting a business. This question is, in fact,...
The entire e-commerce landscape has exploded in popularity in recent years, with the recent worldwide Covid-19 pandemic pushing everyone — even those that were once resistant...
With many influencers’ deals paused and/or adjusted during the first half of 2020, influencer marketing, once again, was put to the test. Some of the brand...
Since consumers like information that is easy to digest, entertaining, and engaging, video marketing has proven to be a perfect communication tool to support a strong...
StratDev Digital Marketing is a full-stack digital marketing agency located in Santa Barbara, California. The company, headed by founder and President Jordan Calderon, specializes in delivering...
At the beginning of the year you may have set your social media strategy for 2020 and, be it to raise brand awareness, reach new leads...
