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7 Skills to Become an Amazing Digital Marketer

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7 Skills to Become an Amazing Digital Marketer

The way businesses and other organizations interact with their audiences has changed because of digital marketing. Along with conventional marketing strategies, the 5Ds of digital marketing (digital devices, digital platforms, digital media, digital data, and digital technology) may be used to reach people more directly than before. At the same time, organizations face several threats from the Internet and other relevant digital technology platforms. For instance, online businesses like ASOS.com and Zalando (clothing), Amazon.com (books and retail), iTunes and Spotify (music), and Booking.com and Expedia (travel) have dominated their respective markets and intimidated the competitors. (Chaffey & Ellis-Chadwick, 2019)

Traditional and Digital Marketing background:

Targeting was exceedingly challenging in the past when marketing depended only on human predictions and lacked customer information. Seasoned and experienced marketers would follow their competitors, and there wasn’t much choice.  The phrase “digital marketing” initially appeared in the 1990s, and with the introduction of the internet.  Customer targeting and segmentation have been easier because of the adoption of newer, better methods. However, these technological advances also had a lot of drawbacks. (Qureshi, 2020)

What are the top basic skills required for a Digital Marketing expert:

Do you want to become a digital marketing expert but have no idea what pathway to choose and what skills are required to become one? The technology-driven economy of today requires marketers and business owners to become knowledgeable about digital marketing. The skills needed to thrive in digital marketing are a wide range because the field combines traditional marketing, web design, SEO, social media marketing, content creation, and much more.

You may gain these digital marketing talents by improving your skills in the industry. Check out these skills for digital marketing:

1. Writing and editing:

We believe that writing and editing are two of the most crucial skills for a digital marketer to possess. Since digital marketing involves content, and content can be recorded or written. You must have good writing skills to step into this industry. Due to the significance of content marketing, understanding what constitutes a great blog post. This includes, how to find and create excellent content, and how to transform a mediocre piece of content into quality content that can help you advance quickly in your digital marketing career. Additionally, you should be able to use copywriting tools and should have a grasp of writing different types of content. For example:

2. Search Engine Optimization (SEO):

In a digital marketing career, the importance of the skills like understanding and implementing search engine optimization (SEO), such as organic search results are key components. Since the organic search results are approximately 8.5x more likely to be clicked than sponsored searched results. Material marketing, guest blogging, and link development using social media and high-quality content are examples of modern “white hat” SEO strategies. However, you should also be familiar with technical SEO strategies like altering title tags, H1, and H2 tags, and adding keywords.

Speaking of keywords, a digital marketer must understand how to do keyword research for use in website content, blogs, and PPC campaigns to generate results for the companies they promote. For instance, if the keyword given to put in content is “help with finance dissertation“, it’s up to the digital marketer’s creative abilities to decide how to employ it in the content, taking into account the nature and requirements. The keyword may be employed either for promotional purposes or for providing information. Depending on the marketing.

3. High-quality personal branding:

If you work in digital marketing, you’ll probably represent a company’s image on social media, through content marketing, or at conferences. It’s essential to have a strong online presence that demonstrates your professionalism and level of activity. Additionally, by using popular content websites to develop your personal brand, you’ll eventually have a better understanding of them and learn how to use them to the benefit of the businesses you work for.

4. WordPress

WordPress is now the most widely used content management system (CMS), powering 25% of all websites on the internet and 50–60% of the worldwide CMS market. WordPress is used by a wide range of organizations, that includes so many well-known websites. It is not only a platform that small businesses use to throw up a website because they lack a developer but because this tool is now used widely and is helpful to digital marketers.

WordPress will probably be used by the brands you work with, or they will need to make the switch. Your knowledge of WordPress and all of its functions and plugins will be extremely valuable in the digital marketing industry. You may even use it to build up a blog and website for your own company.

5. Video marketing:

The internet world has been completely immersed in video marketing. Utilizing the growing popularity of videos to enhance your digital marketing approach may be quite beneficial in the long term. It is a creative and attractive way to sell your goods and services. More and more companies are including video content in their strategies. As soon as Instagram’s newest feature, known as “reels,” was released, multiple marketers started using uploading these quick 30-second videos to grab the attention of a larger audience.

6. Basic design skills:

Visual material exposes you to more people than textual information. Because videos are now recognized to have a greater conversion rate, engagement, and SEO rankings, they are rapidly taking over the internet.

It is recommended that digital marketers have a basic understanding of software like Canva and Inkscape, which may be used to create visual material, as well as Adobe Creative Suite, Photoshop, After Effects, Illustrator, InDesign, etc.

7. Communication Skills

The last ability on our list that stands out the most is communication ability. A digital marketer is required to communicate with customers, consumers, and other stakeholders daily. They must make sure that they convey the message clearly and effectively. When attempting to create trusting connections, effective communication skills are helpful.

Conclusion:

It’s critical to maintain your skills up to date and participate in the ever-evolving digital environment. It is advised to have a basic understanding of every skill and to specialize in a select few. As you prioritize developing your soft and hard skills, keep in mind that while technical information and skills can be learned, the traits and qualities required to achieve the knowledge cannot be learned.

References:

  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy, implementation & practice. Pearson uk.
  • Qureshi, Mantaha. ER. 2020. Traditional Marketing Vs. Digital Marketing. Online Available at <https://eazyresearch.com/blog/traditional-marketing-vs-digital-marketing/> [Accessed on 25, January 2023].

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