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How to Franchise Your Business: Tips for Small Businesses



If you’re an entrepreneur looking to expand your small business, franchising could be the perfect way to do it. Franchising offers the potential to reach a wider customer base, increase profits, and enter new markets, all while maintaining control over your brand. But how do you get started? This guide will walk you through the basics of franchising, from understanding the franchise model and its benefits to creating a franchise agreement and developing a franchise system. 

What is franchising?

Franchising is a business model in which a company licenses its brand, operations, and/or other assets to another party, known as a franchisee, and receives a portion of the franchisee’s future revenue as a fee or commission. 

Franchisees are responsible for the initial costs of the business, such as securing commercial real estate, buying equipment and inventory, and hiring and managing employees. 

Franchisors provide ongoing operational and marketing support and collect a portion of their revenue as a fee for the use of the brand. In return, franchisors gain a larger, more profitable business by expanding their brand.

If you’d like to know more about franchises in your area, check out these top franchises in Illinois to get a better idea!

Benefits of franchising

Franchising can give you a major boost in the growth of your company and can help you grow the business faster. There are many benefits to franchising your business, including increased profits, scalability, reduced risk, and more freedom. 

Higher profitability 

One of the main reasons to franchise your business is to produce higher profits, so you can reinvest in growing your business. 

Brand recognition 

Franchising your company means having more locations with your brand name and logo, which will increase the visibility of your products and services. This will also make it easier for potential customers to find your products and services.

Access to new markets

Another perk of franchising is accessing new markets that you could not have as a business in a single location. You can reach new customers in new areas, and this can help you expand your business.

Reduced risk 

Franchising does have some inherent risks. However, it can help you reduce your risk by spreading across multiple locations. The risk is reduced since if one location fails, your other franchisees could make up the loss.

How to create a franchise agreement

Franchise agreements are legally binding contracts between you and your franchisees that spell out the terms of the relationship. When drafting your franchise agreement, you should think of it as a contract of commitment.

You should strive to make the agreement as mutually beneficial as possible while still protecting your business. Here are a few tips to help you create a solid franchise agreement. 

Define the terms

The first thing you should do when drafting a franchise agreement defines all of the key terms. Start with the basics, such as the name of the franchisor and franchisee, the amount franchisor will receive for the franchise and the length of the agreement.

Outline the royalties

Next, outline the royalties that the franchisee will pay the franchisor and the terms of those royalties. You can choose to charge a straight fee for the franchise or a percentage of the franchisee’s revenue. 

Describe the territory 

Finally, define the territory in which the franchisee can operate. This should clearly outline what areas are included in the agreement, with any exceptions noted.


Franchising is a great opportunity to branch out your goods or services with reduced risk. Whether you are the franchisor or the franchisee, the mutual benefits are worth the undertaking.