Webinars are enlightening videos streamed live on the internet. Although it is known as a form of online learning tool, it is also widely accepted as a powerful marketing tool. Naturally, you should have a goal you want to achieve with a webinar. However, you still need to follow basic rules that will make your webinar a success. Below are six steps for running a successful webinar.
1. Plan Your Webinar
You must first figure out the purpose of organizing the webinars. Is it a form of advertisement for a service or product? Or a form of demonstration? Make the webinar worth the viewer’s time and again focus on solving problems by bringing value to the audience.
You need to set the date and time for the webinar. Days of the week, like Tuesdays, Wednesdays, and Thursdays are the best days to host a webinar. After setting your objectives, choose a catchy title that people will care about. Your planning process is not yet complete without a format. Choose a format. Whether the webinar is going to be a single/dual expert presenter, interview style, a panel of experts’ style, or a question and answer style, create the script and prepare visuals for the live presentation making it as precise as possible.
2. Market Your Webinar
You need to market your webinar. Create a maximum buzz about your webinar and market it to your potential audience. Marketing is never too early to start. Send messages advertising your webinar at least one month in advance and reminders two weeks before the event.
Create a registration page and provide study materials after registration. In fact, you can send your viewers study kits like a thc detox kit for them to read before the webinar day. You should advocate for your webinar on social media. Send a final reminder a day before the event. Doing all these will go a long way in making your webinar a success.
3. Set Up Your Webinar
This depends largely on the complexity of the webinars. You must consider the three major components below:
- What will be showing visually?
- The source of the sound
- Where/how you will be streaming the video?
There are different ways of getting your webinar to go live. Most of these webinars platform requires a computer. You can also use live streaming platforms like YouTube to conduct your webinar. The best thing is to consider options that will encourage an interactive webinar. These options include platforms that allow polling, chatting, webcam, and video sharing during the webinar podcast.
4. Test Run
It is very important to test all aspects of your setup before going live. Make sure you test all your equipment: the audio, the webinars platform, and the internet speed as well. This is to avoid hiccups on the day you want to go live. Rehearse your talking points very well. Do not overdo so that you won’t render the actual webinar dry and lifeless. Keep track of time while rehearsing. Take note of the time you spend on each talking point.
5. Run Your Webinar
Make sure you gather all the necessary materials at least an hour before going live. Start with a quick 5 minutes introduction. This introduction is to tell your viewers the reason behind the webinar. Try to hook your audience with a compelling story. Remember, the main target of the webinar is to set up a connection with the audience.
To make your webinar dynamic and memorable, you need to foster active participation among your viewers. This happens when the audience can interact with the presenter instead of just listening. Ask them questions that can help them apply what they are learning. Also, be sure to create time and encourage your audience to ask questions at the end of the webinar. If the questions seem too complex, encourage the viewer to make contact after the show.
6. Follow Up
After the webinar, get together with the production team and debrief. Make notes of the things you did right during the webinar and also where to make improvements and changes in subsequent ones. Track the results of the webinar. Check how many people signed up? Ask for feedback from your viewers about their interests and expectations. An effective way you can go about this is by sending thank you emails to your audience. The emails must contain the following:
- Follow-up surveys – The survey is an opportunity to ask your viewers what they liked and things they did not like
- A link to a PDF containing the webinar slides
- Relevant publications and materials
- Links to a recorded webinar
- Advertisements for your future events
Webinars are the new classrooms where people engage one another and deliver value. The step by step tips in this article will help you to deliver an effective webinar. Practice is the best teacher. Follow these tips and create a webinar that attracts and educates.
Kathrin Garner is an enthusiastic journalist and writes an article on social issues. As an activist, she takes part in the FV KASA program, which is a discussion platform on the relevant cannabis topics. So, if you want to know the best how to detox your body and hair follicle detox in a short time, feel free to contact her. Also, she is a volunteer at Marijuana Detox. She searches for current issues and writes about it to a wide range of readers.