Tell us your name and a little about yourself.
My Name is Dovley and I am an artist and entrepreneur. I’m originally from Boston Massachusetts but I moved to Los Angeles to be more deeply involved in the entertainment industry, at first as a singer and music producer and later as a television writer and producer. The more entrenched I got in the industry the more I realized the power of making your own moves and thankfully after years of ups and downs I and my team launch Cromadiscope Music Consortium and were able to secure a distribution deal with Universal for our own record label called.
What exactly does your company do?
Cromadiscope Music Consortium is a company that focuses on launching all content be it music, film, television, and events that support artists who think outside the box and strive to break stereotypes to show you can never judge a book by its cover. We do everything from developing artists and releasing music (myself included) to writing and producing television shows. We’ve actually just opened up our headquarters called Croma Studios in Los Angeles at a brand new 6,500 square foot space where we run all day to day operations.
What were the biggest challenges you have faced and how did you overcome them?
As an entrepreneur trying to build their dream, I’ve had numerous obstacles to overcome. One of the hardest things would probably be dealing with incompatible business partners. Your team is pretty much the most important part of any new startup company regardless of the industry and having people you can trust who you know will follow through with the things they say is detrimental. As someone who works extremely hard and naturally and trusting I’ve learned to allow people to prove that they should be part of my team. I’ve learned that we, as leaders, need to set the environment for our company and it’s important we set the stage with integrity and hard work and make sure we reward our team when it’s deserved.
What piece of advice do you wish someone had given you at the start of your career?
I wish someone had told me the most important part of life, art and business are relationships. Building them, maintaining them and growing them. It’s important to focus on building a career but it’s also important to develop healthy relationships be it in your personal, professional or social life. This is thankfully something I’ve been able to learn but not without a few missteps along the way. *laughs
Who are your biggest influences and people you admire and why?
My biggest influence would definitely have to be my mom. She’s also an entrepreneur and taught me to be fearless and go after the things I want in life. I also look up to tons of other entertainment female entrepreneurs like Jessica Alba, Oprah, Ava DuVernay, and especially Jennifer Lopez, a woman of color who’s been able to dominate in so many different industries for so long.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are?
One again, the person who I definitely have to give a shout out to is my mom. She’s always believed in me and supported me no matter what I’ve decided to do in my life. I know not many people are able to have the relationship we have and for it, I feel incredibly blessed. She’s my best friend and still one of my business partners to this day.
What do you see as your greatest success in life?
I would say my greatest success is that I get to wake up every day and do what I love. Don’t get me wrong, working in the entertainment industry isn’t all shiny days and rainbows. I’ve gone through my fair share of trials and tribulation and numerous times have I been brought to tears, but at the end of the day, I’m thankful for the opportunity to go after my dreams.
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