Now more than ever, YouTube has become a buzzing hub for entertainment and new content, as people flock to the platform looking to get their minds off 2020. As a result, many new creators have emerged, in hopes of growing a following, but many still wonder how they can get started.
The most popular types of videos on YouTube fall under vlogs, comedy, and hauls, and social media star, Jessie Sims finds herself in the midst of it all. Sims creates a variety of content apart from YouTube, spanning across Instagram and Tiktok, but has a special place in her heart for making videos.
Growing up as an avid YouTube watcher, Sims knew it was something she would always be interested in and decided to start up her own channel three years ago, some of her biggest inspirations being Jenna Marbles and Shane Dawson.
The fun-loving influencer has amassed 180k subscribers on YouTube since then and only continues to expand her channel. Whether she’s doing a Wish haul, Chick-fil-a muk-bang, or a prank war, her videos consistently garner thousands of views from users interested in Sim’s lifestyle. The road to a successful YouTube channel doesn’t come without its challenges. Authentic growth is something that many creators struggle with when first starting out — Jessie shares her experience.
“It took a long time honestly. I still don’t have a huge following on YouTube, but I would say I started noticing decent growth two years ago when I started posting pranks, dares, and clothing hauls,” she says.
When planning videos, taking note of what’s currently trending or up-and-coming is a great way to ensure a steady stream of subscriber growth. It’s all about knowing what kind of content catches viewers’ attention while making sure you stand out and stay true to yourself.
At the beginning of her YouTube journey, Sims shared that she edited every one of her videos, but as she began to gain more recognition across all her social media, she switched her strategy.
“For a while, I was posting everyday which became exhausting and burned me out. Now, I am more focused on quality over quantity, so even though I am capable of editing my own videos using Final Cut Pro, I decided it would be beneficial for me to hire an editor so I could focus on other projects since I post on multiple platforms.”
Even though she’s taken a pause from editing on her own, Jessie still loves filming. For creators looking to start their own YouTube channel, Sims recommends the lightweight and compact
Canon Powershot G7 X Mark II, for high image clarity, especially when vlogging. Making sure you have the right lighting is a huge aspect for any video — “ring lights are also a must,” she adds.
With a whopping 3.5 million views, “Best Pause Challenge on Youtube! Best Friends Prank Wars” has become Sims’ most popular video on her channel followed by “Extreme Dares in Public” with 1.7 million views.
“I really enjoy public pranks and dares but since COVID began, that has put a lot of restrictions on how I create content,” she says.
Over the past several months, Jessie has focused on vlogging and videos she can film in her own home like clothing hauls and even drunk baking. Despite any restrictions, what Sims loves most about creating YouTube videos is that she can be her authentic self.
“I know it’s not always the best method of growth but I’d rather post content that is true to who I am than posting a bunch of videos that are all very similar to get views.”
Staying true to herself and image is how Sims maintains a balance, breaking out of the niche bubble creators often confine themselves to. Jessie is an influencer willing to take risks through exploring different types of video content and watches her hard work pay off through the ongoing growth of her channel.
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