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Which Gaming Genres Are Currently Thriving in the U.S. Market?

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The U.S. has many gaming fans, with statistics showing the total number reaching approximately 179.6 million this year 

The gaming world is growing at such rapid rates that it isn’t a stretch to say that you probably know at least a few people who would call themselves avid gamers – or maybe you are one yourself! Whether you use your mobile phone, PC computer or tablet, gaming is a leisurely hobby that is fun, immersive, and entertaining, allowing players to transport themselves to digital universes outside of our own. The future only looks bright for the industry, with new and improved innovations and technologies lighting up the space, especially in the context of the U.S. where games are flying off both physical and virtual shelves. But what are some of the best gaming genres in this market? Below we delve into a few popular options that are proven favorites.

First-Person Shooter Games 

First-person shooter games drop players into action-packed combat-like settings where they play alone or in teams in order to defeat enemies and gain control of land. Their popularity is perhaps due to their first-person perspective which is extremely immersive and realistic. In the U.S., Call of Duty is one of the highest-grossing FPS franchises, amassing billions of dollars in consumer spending since its initial release in 2003. Although this is just one example, American gamers can’t get enough of shooter games across the board, with others like Counterstrike and Overwatch also selling out for years in a row.

Online Casino Games 

Online casino games have been the talk of the town as of late, but most especially in the U.S. market as more and more providers are growing their presence in all 50 states. Thanks to the passage of legislation that is legalizing the activity, more players from different regions can participate in gaming on some of the best online casino sites out there. This means that all the thrills and spills of Blackjack, Roulette, or slot machines can be enjoyed from the comfort of one’s own home, around-the-clock. Additionally, as technology advances, live dealer games are becoming even more innovative, with in-game chat functions and heightened graphic resolution that makes it feel as though the croupier is standing in the same room as the player.

Is your favourite gaming genre listed here?

Sports Games 

Sports games have always been near and dear to the heart of American gamers. After all, arguably the most popular sports video game franchise of all time, Madden, was created by American developers and the top-grossing gaming company, Electronic Arts (EA Games). Since its launch back in 1989, the series has sold over 130 million copies and counting, proving that fans like to play American football on a gaming console as much as they love to watch it live on television. This is one of the highest-ranked sports games in the U.S., next to FIFA, with NBA 2K coming in a close second; others, like the PGA Tour, serve golf fans, and MLB The Show caters to baseball supporters. 

Vanessa Campbell has been a Senior Writer for more than a decade already. She has liaised closely with key members of the Marketing and Leadership team as well as key stakeholders, providing content support for concepts and ideas to take brands to the next level. She has been leading marketing campaign initiatives that have successfully thrived and prosper throughout the years.

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