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A Sneaker Life’s Michael J Mitchell AKA ‘mikethecompass’ on His Rise to Fame in the Sneaker Game

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It’s not easy for an ordinary person to make it big in the world of social media, especially YouTube, arguably one of the world’s most demanding platforms to be on. One has to film videos, shoot photos, create engaging content regularly, engage with subscribers, and charm them with your personality.

And yet Michael J Mitchell, also known as MikeTheCompass, seems to do it so easily. Mike, a native of Denver, Colorado, is widely known and loved for his YouTube channel, A Sneaker Life. Mike’s content revolves around sneaker reviews, lifestyle vlogs, and clothing brand content, as well as advice and tips for buying responsibly.

Mike’s subscribers especially adore him for his videos that give them tips and tricks on how to score sought-after premium products at a great deal. Mike is an upbeat, engaging, and lovable character on the screen—perhaps the reason why he has amassed over 500,000 subscribers on the platform. Aside from his YouTube channel, he also runs two affiliate marketing pages on Twitter and Instagram, Deals Under Cost and A Sneaker Life.

Mike’s love for sneakers can be traced all the way to his toddlerhood. Since he was that young, he had already had all the most popular retro sneakers. His doting mother would always keep a clean pair of sneakers for Little Mike’s use.

Little did his mother know that his appreciation for sneakers would only grow over the years. In his sophomore year in high school, he started actively collecting different models and brands for his collection. Mike’s passion for sneakers helped him get through his troubles growing up. He could always count on his hobby to help him stay grounded in the face of whatever he was facing.

Finally, he created his renowned platform, A Sneaker Life, to share with the world the knowledge that he had accumulated over the years. He had also fancied himself part of the entertainment industry and thought that this would be his place in it. His decision to create A Sneaker Life was a bold move, and he had no way of predicting what the future would be for his passion project. But he let faith take over and started slowly and steadily creating content, sharing with the world his work and constantly mixing things up for the benefit of his viewers.

Mike is now proud to say that his risks paid off. His natural charm and easygoing personality, coupled with his intense passion for sneakers and interest in getting the best deals, has propelled his channel to one of the top spots on YouTube. His channel is a haven for deal seekers and sneaker junkies, all wanting to get their fill of the most exciting sneaker news and commentary.

What sets Mike apart from other sneaker-driven channels is that while he has spent thousands on getting the most premier releases for his collection and his channel, he remains humble and continues to focus on ways to help his fellow sneakerheads get the best possible deals. This secret of Mike’s is not something that is easy for any other YouTuber to replicate. As always, his passion for sneakers helps keep him grounded and propelled in the best possible direction.

Visit Michael J Mitchell’s website and YouTube channel to find out what Michael Mitchell is up to next.

CEO of Penske Media Group. Experienced Content Editor with a demonstrated history of working in the newspapers industry. Spoken on stages around the globe - NYU, US Embassy, P&G Toronto and much more.

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