To get right up front: the “golden rules” are like “successful investment advisors“: if they existed, they wouldn’t exist.
In this case, the “successful investment advisor” would no longer try to talk other people out of their money, but would already have a few billions of his own billions lying around in accounts somewhere in the Cayman Islands or the Bahamas.
Nevertheless, there are a whole series of “typical rules of success” which you can, may and should understand as a rough guideline for you and your idea. They don’t make everything good but make many things easier and better … And for the rest you have us. 🙂
Rule 1: Be Unusual
The market is full of normal hairdressers, average screwdriver workshops, monotonous internet start-ups, boring corner shops, and … and… and, uh…
If you have an idea, then develop it in such a way that it stands out and stands out from the grey mass. Give us a very special added value, a benefit that makes us shout out “Why didn’t this happen before?”
Then your chances of finding your niche in the marketplace increase dramatically.
Rule 2: Set Courageous Goals
No matter whether you are striving for world domination or whether you want to deal with the market monopoly in Germany or in Mecklenburg-Western Pomerania first: Set yourself courageous goals!
Only those who have goals will really set out on the road and not be shaken by the efforts and worries of the founding phase.
Rule 3: Learning from others
As old Confucius once put it:
- The sage learns from the mistakes of others.
- The wise man learns from his own mistakes.
- The fool never learns.
If you learn the lessons from others’ mistakes, you will not only save yourself a lot of headaches but also a huge amount of money. So keep your eyes and ears wide open and keep your environment – and not just your competitors! – in view!
In short: Always be alert and use the advice, tips, hints, and help of others! – After all, that’s what we are here for! 🙂
Rule 4: Plan for Good and Bad luck
“Life is like a box of chocolates. You never know what you’re going to get,” said Forrest Gump in the movie of the same name.
And he was right! Because luck and bad luck can’t be factored into sales plans – and yet we have to reckon with them. Only then it doesn’t throw us off track and can still bring positive benefits even in the negative case.
In short: If you have not only “Plan A” in your pocket, but also “Plan B to Z” within easy reach, you can sleep much more calmly and are best equipped for all ups and downs.
Rule 5: Networks until the rind cracks
No one in this world has raised even the smallest successful company all by themselves. Successful and resilient networks were always involved.
Now some politicians tend to exaggerate, but we are not running this risk – at least not for the time being: quite the opposite. If you focus too much on yourself, you will lose contact with reality!
So network wherever and whenever you can. Take every opportunity to join business associations (usually for a membership fee), to join our OpenCoffee Club, to go to trade fairs, events and workshops. And for all the work you undoubtedly have: Invest at least half a day per week in your social business contacts! MINIMUM.
Of course, these should be your professional ones first. But if you don’t want to become operationally blind and artificially restrict yourself, you should also look for related industry contacts. These people are also good friends with whom you can exchange ideas over a beer (or tea).
And who knows?! Maybe your next job is already lurking there?
Rule 6: Product? Good! Distribution? Better
Of course, you have a super great product. Of course, your service is the best in the world. . . But do your customers know that too?
At this point, one of the biggest stumbling blocks for young entrepreneurs is that they are so focused on their product or service that they forget to think about who should buy it…
Don’t let this happen to you and prepare yourself for sales from the very beginning. Plan your sales strategies thoroughly! Get your arguments ready, practice one – or more different – elevator pitches, …
In short: Get involved with your product or service. But above all, deal with sales!
Rule 7: You need a plan
Not a single company in the world is managed “haphazardly”. … at least not a successful one.
So sit on the seat of your pants and plan! Write a business plan! And be sure to formulate all your plans in writing and as detailed as possible. Do not be satisfied with the “plan to get rich”, because that will not be enough. 🙂 You have to take too many steps to get there, there is too much to think about, to consider … and to plan for.
Rule 8: Pursue your plan
It has now been mentioned several times: Life is not straightforward. And entrepreneurial life is not straight at all.
That’s why it’s so incredibly important to have a good and mature plan that you consistently follow through in the weeks, months and years before, during and after the start-up.
Measure all your successes and failures against this plan. In large and successful companies you even have your own departments for this. … But at least at the beginning, you have to do this job.
In short: you should learn to love numbers.
Rule 9: Your team makes the difference
Your business idea is just amazing. You are a hero.
So don’t settle for average, but get the best people you can afford on board. Only – and only – then your company will remain exceptional.
Many companies save on personnel costs because these are almost always the biggest expense item. Some can afford it – but others save themselves out of pocket (Or would you visit a pub more than once where an underpaid and bad-tempered waitress works?) … To find the right middle course for you… and orientate yourself upwards always and at every opportunity!
Rule 10: These are tips; not Laws
“Success is a law of the series and failures are intermediate results. “If you keep going, you can’t prevent success.”
With these words of Thomas Edison (that was the inventor of the light bulb; his heirs will have been annoyed by a wolf that he never patented it ;))) we introduce the last rule.
And it is quite simply: these rules are not set in stone! They are meant to give you a red thread. In the end, you alone decide what is good and important for you.This form is currently undergoing maintenance. Please try again later.
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