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4 Ways to Improve Your Business by Lowering Cost

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Ways to Improve Your Business by Lowering Cost
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Profits will rise when you cut down wastage.

According to Peter Drucker, businesses have two primary duties which are marketing and innovation. These two things must generate positive results. Every other thing is cost.

The average company today has a lot of wastages to curtail. There is, of course, a limit to which you can cut down on costs so the best way to approach the problem would be to examine areas where efficiency can be improved but not at the detriment of quality and focus.

Below are some of how you can cut down on cost in a realistic way either through time, creativity or customer relationships.

1. Identify inefficiencies in your activities

A lot of collaboration is missing in many companies, and this leads to so many inefficiencies and time wastage. In the legal departments, for instance, you find lawyers drafting new documents entirely from scratch instead of coming together to create a template that can easily be referenced whenever such a document is required. Most of the business is centered on processes. Efficiency in progress will see a lot of time and eventually cut down costs.

2. Improve process efficiency, then automate

If there aren’t any processes set up in the first place, you need to create one. If you already have processes, but with inefficiencies, then it’s time to take a closer look at them. You need to refine all processes in your business and then take the next step and automate it. You can’t automate when there is no well-functioning process already in place. When you automate an efficient process, you are going to be saving a lot more time and resources.

With the advent of the cloud, we now have access to so much automation, and traditionally manual processes can now become automatic. We’ve seen this with bookkeeping and how Freshbooks have used chatbots to interact with clients. Technology on its own isn’t the ultimate solution to all the problems in an organization, but it can help handle all of the repetitive and manual processes giving you more time to focus on what is important which is your customers.

3. Re-evaluate your outreach

Marketing and outreach can be quite challenging for any organization to take head-on, but they are essential aspects of the business. There are two main parts to a successful marketing campaign. The first thing is knowing and understanding your customers, and the other thing is employing the best means of getting your message across to them.

To know your customers, there are a variety of strategies to achieve this. The most popular would be polling and surveys, and these give you an excellent insight into what your customers want or prefer. With the survey, you can identify areas where your company needs to improve.

Once you have a firm handle on what your customers want, it becomes easier for you to strategize on the best forms of outreach. Facebook, for instance, is an excellent means of outreach as they offer excellent targeting options to specific demographics

4. Examine your expenses

There are various tools that can help you keep track of your expenses and reference for future investigations. With this information, you can take a closer look at areas where you could spend less or take advantage of rewards and loyalty programs like in travel. There could be instances where you engage the services of multiple vendors for very similar tasks, and you might want to consolidate them all into one or negotiate better prices. All of this will cut down costs.

It is crucial to pay attention to the resources that make your business unique. These aspects of your business must be protected at all costs. However, every other aspect should be looked at closely and cost brought down as much as possible where possible.

Jordan Kivo is a former NFL cheerleader for the Tennesse Titans. I help business executives look and sound as smart as they are.

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