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7 common mistakes to avoid which are affecting small business

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7 common mistakes to avoid which are affecting small business

Business leaders keep on working throughout the year to assess the strengths and weaknesses of their organization, so as to make sure that the same things aren’t repeated again. The path to success is narrow, and no one actually knows its formula. However, entrepreneurs find different notions of success, as well as decode various mistakes and challenges as they walk by!

Every successful business house that you see today has once been a startup. Nothing happens overnight and it’s only because of the fact that they have learned from their businesses which ultimately paved their path to victory!

Invest wisely

For any entrepreneur, cash flow is certainly a major concern. Neither spends too much nor too low! Invest money in good people and quality products, as they will pay you back in the long term. Make wise decisions and if required, consult a mentor to guide you. Remember, making and saving money goes hand in hand.

Know the in and out of your industry

It is essential to do market research but that’s not just enough. Of course, pages can give you an ample amount of theoretical knowledge but working in that industry by yourself will give you hands-on exposure. It’s always a better idea to work elsewhere and once you develop the expertise, you will be able to build an empire of your own!

Set your plans and fix your goals

Chalking out a plan for your business is a mandate. For a startup, planning is the ultimate ‘mantra’. Having a proper plan will benefit you in pitching your idea before the big investors and credit institutions. Why would investors want to pour money into your business? It would happy only if you come up with a unique idea that would forecast your business’s potential to make money in the near future.

Besides, you should set your goals right. This doesn’t mean that you will set up goals that aren’t achievable either! Instead, set goals that are practical enough to be turned into reality. As a founder of a start-up, you should have a clear vision about your goals and then, shift your focus towards the day-to-day operations.

Have confidence in your product or service

Before you actually pitch your product or service to the customers, you need to be confident about it yourself. You can generate sales only when you are aware of the product and its potential. When you aren’t confident about your product/service, how can you expect sales to occur? Often, undervaluing your service can mess up all the efforts that you ultimately bring up on the table. The only way to overcome this issue is to conduct thorough research about the business idea you are selling before its launch in the market.

Lack of management

Managing the workforce is a crucial part of every business house. Having good HR practices is a significant attribute to ensure that your organization has a good balance of happy employees and satisfied customers, at the same time.

Never take your existing customers for granted. It is definitely important to bring home new customers but at the same time, ensure your bonding with the old ones. You never know when they turn up to you with referrals and open newer provisions before you. Make sure that you follow up with them at regular intervals.

However, keeping a track of your old clients can be hectic when you already have so much work to do! Managing the manpower of your organization, their timely arrivals, contribution towards your business and effective management of payments and taxations are indeed a burden. That’s when a Human Resource management system comes into the picture. With an automated system, things become simpler and faster, saving you a lot of time and money.

Think of marketing

New entrepreneurs often think that free PRs and word of mouth will bring them business, but that doesn’t stand true all the time. No matter how revolutionary your product is, investing in marketing strategies, SEO and paid advertising can bring you wonders that you hadn’t even imagined of!

Choose your technology wisely

Of course, it is important to cope up with the recent technology, without which you will lag behind in the race. You should be participative enough to adapt to changes in the industry to give a good setback to your competitors. However, at the same time, it is essential to understand that new technology can be intimidating as well.

Technology opens up new opportunities but you should consequently take note if you have skilled professionals to handle such software. In case you don’t, choose to outsource or hire trained people to do that for you. People without a thorough knowledge and understanding might bring loss to you in the long run.

Satyajit is an entrepreneur, business graduate, content strategist and founder overseeing contributed content at Zepper.in. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

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