Organizing a promotional event can sometimes require a lot of your resources, both in terms of money and time. Still, in-person events are a great opportunity to promote your business and increase your brand awareness and visibility in front of the live audience. Needless to say, you should think of the best ways to boost the engagement of your visitors for the event to be effective, and such a task can be a real mind-bender.
Here are seven foolproof ways to increase your brand awareness at events.
Use social media
Social media channels are a great way to promote your events and engage your visitors before, during, and even after the event. It’s just important to post the right kind of content in order to boost their engagement. You can use social media channels to generate the buzz around the event, give info on the speakers or the sessions, or to offer special discounts for purchasing tickets. One-third of your attendees are going to take photos or record videos of the event and talk about it on social media, so why not engage them with the best photo or video contest after the event is done? You can incentivize them with a reward and watch the engagement grow with the help of word-of-mouth recommendations for your brand.
Make it count
Make your marketing efforts count beyond your company’s goals, and turn your event into a fundraising campaign for the purpose which aligns with your core brand values. Your visitors will love the fact that by purchasing tickets to your event, they are actually donating for the cause they find relevant, and they will grow even fonder of your brand. Besides the fact that your company will contribute to a socially important cause, organizing a fundraising event will help your brand get a philanthropic feel, and when combined with your attendees’ social media engagement, it will boost your brand visibility and awareness.
Another smart use of your visitors’ resources, their smartphones to be more precise, is making your own event application. Not only is it a great way to have your logo on their screens and boost your brand awareness, but it is also a great way to keep your visitors regularly updated on all the event details. You can also use it to increase the engagement of your audience during the event, by creating polls, or by letting your attendees post questions to your speakers. Relevant research in this field suggests this can really make a big difference when it comes to the engagement, as this kind of live response tools brings 80-90% increase in attendance.
Everybody loves food which means that it will hardly be ignored. Besides, food offers some great marketing opportunities and, when it comes to your brand promotion, you can use both the accessories, such as napkins or cutlery and the dishes themselves. When thinking about branding the food you will serve at the event, the sky is the limit. Just think what you can do with chocolate that you can have a printed message on, or with branded candy packaging. Or, for your healthy lifestyle oriented visitors, you can have a smoothie and salad bar. You can always be more creative and combine your personalized food offer with a social media contest and watch the photos of your chocolate logo circulate around the web.
Another sure thing everyone loves and won’t ignore during events are freebies, and you have endless possibilities to choose from. When deciding on the merch you can give away at your event, think about being useful and creative. The freebie of your choice should be something your event visitors can actually use, and make sure the design is top-notch so that they find it visually appealing. Keep in mind that you need to opt for high-quality merch if you don’t want to tarnish your reputation, so have this in mind when ordering. Make a plan according to your budget, and decide whether you want your logo printed on high-quality umbrellas, mugs, water bottles or fancy personalized keyrings. The merch will not only make your visitors happy but will also mean that your logo will find its way around their own personal network as your company’s walking ad, which is great for your brand awareness.
Another way to take advantage of social media and boost the on-site engagement of your attendees is by creating a selfie-booth they can use during the event. Your guests are not immune to having fun, and they would love to have a photo of themselves when they are all dressed up and happy, so why not give them the chance to enjoy themselves even more, and show your branded colors to the world? Make fun and unforgettable scenery with your logo on, and don’t forget a unique and easy to memorize hashtag they can add to their social media posts.
There are endless possibilities when it comes to streaming your event with the purpose of raising your brand awareness. This is a great way to create a sense of urgency among your fans, engage them with your content, and make them feel included. Your event will be able to reach more people, and since most of your engaged fans will be watching using social media channels, their engagement will be visible to their own private networks, which is another plus on your side. And, for branding purposes, you can add a logo of your company in the corner of the screen, or record in front of the branded backdrop to make your company recognizable.
Events are a great way to boost your brand awareness as the party is all yours to create – there is no limit to pushing your brand too far, so there’s no reason for you to be modest about it.