These days, one of the biggest goals of companies is to maximize awareness in their business on the products and services that they offer. Not to mention that they also need to improve their website traffic continuously.
So, if you are debating whether or not you should use Google Ads for your company, these seven reasons will help you come up with a more informed decision.
It is measurable
One of the biggest advantages that digital marketing has over traditional advertising is that, unlike in print or TV, it is relatively easy to measure.
However, it can be challenging to measure your SEO campaign because you cannot always get the exact measurement of what has increased or decreased in your current rankings.
Now, here comes AdWords PPC. It is one of the best resources that you can have in your arsenal to measure what is working from what is not. That’s because it has a lot of PPC metrics that will do the task more effectively.
It is flexible
AdWords can also be flexible in the sense that it provides you with customizable options that are specifically tailored to your needs. For instance, you can use AdWords to use the following:
- Keyword match types: Lets you feature your ad on precise keyword searches. That way, it is much easier for you to set it up to “Brooklyn coffee shop” rather than more generalized searches like “Brooklyn” or “coffee shop.”
- Ad extensions: Allows you to feature everything about your business, from product images, links to your site, and your contact info.
- Narrow down your audience: You can easily set it up so that it is easy to discover your audience based on their location, language, time of the day, or even what kind of device they are using.
- Access to non-search sites: YouTube, Gmail, and other partner sites at the touch of your fingertips.
- Leverage the display network: It allows you to establish brand awareness on other websites and YouTube videos that are relevant to your target audience.
It produces results faster than SEO
Search engine optimization or SEO is an excellent investment for your site because you do not have to pay for clicks to get traffic on your website.
However, one major drawback of SEO is that it could take months or even years for your site to get the top results of Google. Sure, SEO should be part of your plan to achieve access, but it always requires constant effort on your part.
With Google AdWords, on the other hand, you can make your page visible on the top results in just a matter of minutes or hours. However, you have to pay for every click that you get.
The bottom line here is that Google Ads allows you to test out various keywords, and then see if it is driving in sales for your business.
According to Voy Media, an NYC AdWords agency, you can use this information along with your current SEO strategy to make sure that you invest your budget with the right keywords. That way, your website can generate sales as soon as it is ranking on Google.
It gives you control over your advertising costs
What’s great about AdWords is that it allows you to set the maximum cost per day for your campaign.
So, how does this help you in the long run? Well, it allows you to easily budget your campaign, without having to worry that you will go beyond it.
The worst thing that could happen is that your ads will start to decrease gradually as your budget becomes lower. But of course, you can accordingly increase your budget.
This kind of scalability that AdWords provides you is an excellent option, especially if you want to generate a lot of leads in just a short period.
It is more engaging
Google is always looking for ways to improve AdWords because it is one of their main sources of income.
During the process, Google has noticed that in-video and product listing ads on YouTube are starting to get more clicks from users.
Because these ads are more engaging, it means it is generating more revenue for Google and advertisers as well.
It helps you reconnect with your website visitors
One of the greatest advantages of Google AdWords is that it allows you to reconnect with your site visitors.
Let’s say several users went window shopping on your website but did not take any action. How will you remind them of your brand as well as what you have to offer them?
Well, through RLSA campaigns and Display Remarketing, of course!
It complements your other marketing channels
Google Ads perfectly complements other marketing efforts.
Remarketing, for instance, is an effective way to utilize ads to target users that have shown interest in your business. Through Google Ads remarketing, it is easy to track past website visitors with a cookie.
Usually, these people might have found you through your blog, social media, your product page forwarded via email, and so on. These ads will “follow” them online so that your brand stays on top of their minds.
To Wrap it Up
When done the right way, AdWords can turn to be a goldmine for your business.
What’s great about it is that once you decide to get started with AdWords, you can easily set up a campaign in just an hour. Over time, it allows you to make a long-term impact on your business.
So, pay close attention to it, because it provides you with excellent ROI, as well as bringing in sales for you in the long run.
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