Running an online business is like juggling multiple balls at the same time.
Despite being a small business, you have to worry about many tasks and processes, just like a big organization.
You can try and keep doing things in-house, but if that’s not your core competency, you’re likely not doing a great job with it anyway.
You can also aim for automation, but there is a limit to how much you can automate.
Here are 7 tasks that you can consider outsourcing that will allow you to focus on your core work and make your business more efficient.
As your online business grows and you hire more people, payroll can become hard to manage in-house. And since this is something you need to get done every month, it could end up sucking a lot of your time.
Outsourcing payroll services ensure that you’re letting the experts take care of these important tasks. You also don’t have to worry about getting slapped with a tax notice or missing out on any advance tax payments.
Seth Godin said – “Content Marketing is the only marketing left”.
No matter what online business you’re in, content marketing needs to be a big part of your marketing strategy.
Now, unless you’re in the business of creating content, outsourcing content creation can help you quickly scale up your content marketing efforts. While you can get quick content from sites such as Upwork, working with a few experienced writes or an agency on a long-term basis is likely to give you better-quality content.
Social Media Management
Social media can do wonders for your business. It’s especially useful when you’re starting out and have yet to build a significant audience.
If you’ve used paid social media campaigns, you will know that it needs continuous fine-tuning and optimization. While it’s crucial for your business, you probably don’t need to become an expert yourself.
Outsourcing your social media management can help you carve out the right strategy, while all the heavy lifting is done by the experts.
If you have a SaaS offering, you need a very robust support system to serve your clients. In the last few years, support via chat has also become quite popular.
In most of the cases, the queries/tickets are likely to be about a handful of topics. You can easily outsource a part of this to make sure timely support is available to a majority of your customers.
Another benefit of outsourcing supporting is that you don’t have to worry about scaling it. In case your business grows, you can expand your outsourcing without worrying about hiring people in-house.
Zendesk is a great example where you can outsource support for your SaaS business.
As you grow, you want to make sure your website/apps are always online. This becomes especially important for SaaS offerings.
While you can have the expertise in-house, the salary and other related costs could make this an expensive affair. Outsourcing your website management allows you to keep your costs low while getting the right expertise at the same time.
For example, if you have a business where you’re generating leads from your website, working with a dedicated website management/designing company can help you make the necessary tweaks to maximize lead generation.
Hiring is a multi-step process. You need to create the right job description document, reach out to the talent pool, assess their prior work experience, filter good prospects, and then interview than for the job.
While you can’t outsource every part of it, it’s more effective to outsource the initial few. This will save you time and effort as you would only have to deal with a filtered set of candidates.
While you can find a lot of talent management companies doing this for permanent positions, there are also a few that can hook you with some good virtual assistants or remote working candidates. For example, Chris Ducker’s Virtual Staff Finder can get you a bunch of qualified virtual assistants for a nominal fee.
If content marketing and social media marketing are a part of your business strategy, you would likely need a lot of graphic designs as well.
It makes a lot of sense to outsource your designing work to experts. While there are many resources to get free images and tools to create your own graphics, your time is better to spend on growing your business by focussing on your strong areas.
You need expert designers when it comes to your website graphics, images in your content, and images in your social media. If you print flyers or posters, then that’s another area you need graphic designing services.
These are some of the areas where outsourcing would not only help you scale your business faster, but also prove to be more economical in the long run.
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