Connect with us

Business

Advantages of Outsourcing Printing in the Digital Age

Published

on

Outsourcing is a trending keyword in the business world these days, especially since the pandemic, in which, in-house operations were put on hold due to lockdowns and restrictions. However, the practice has been around for decades, with cost and quality-conscious organizations delegating different tasks and operations to third-party companies. The practice has now found its way into the printing industry, where companies self-publish their business cards, brochures, flyers, etc. by hiring professionals to print them.

Thousands of businesses in the digital age outsource their in-house printing projects to save time and money. Printing needs vary from company to company; producing quality products not only requires proper equipment but also high levels of graphic design expertise. Unfortunately, most small businesses fall short on both accounts which makes outsourcing printing to professionals a smarter and cost- effective solution.

In this post, we’ll highlight the 5 major advantages of hiring online printing services to take care of all your print projects.

5 Advantages of Outsourcing Printing to Professional Services
Even with most advertising efforts shifting online, print media remains relevant in the industry. Every business requires some or all of the following print items:

  • Business Cards
  • Envelopes
  • Letterheads
  • Presentation Folders
  • Brochures
  • Banners
  • Signage
  • Post Cards
  • Calendars, etc.

Not only can online printing companies help you print the items mentioned above and more, but they can also offer greater design expertise and quality equipment. However, their services go beyond using their equipment and graphic design teams.

Let’s check out the main advantages Space Print Online services offer:

1. Expertise

Online printing providers can help you make better design decisions, such as colour combinations and print materials. More importantly, professional graphic designers can point out and fix errors that you might have overlooked easily, such as typos or wrong formats. By outsourcing printing, you can avoid wasting resources and maximize quality.

2. Less Cost

By printing in-house, you’re adding to your expenditures, not just in terms of equipment but also bills and supplies. Plus, to get high-quality prints, you’ll need to invest in high-quality printers, and commercial-grade options can easily cost $10,000-$100,000, depending on the features. On top of this cost, you’ll have to train employees to use them and maintain them regularly. For most small businesses, this financial investment isn’t worth it. Furthermore, you’ll need an active supply of paper, tabbers, cutters, and folders to manage the projects, not to mention the storage to keep everything. And finally, as the years pass by, newer printers will become mainstream in the industry, making yours obsolete.

3. More Options
Outsourcing printing can potentially give you unlimited options in terms of design and quality since you can choose from different online printing providers in the Australian market. While most companies strive to offer all-rounded solutions, only a few can provide the same level of expertise in every department. For instance, one provider could specialize in signage and brochures, while another could specialize in stationary and business cards. This way, you don’t have to settle for a single source to meet your printing requirements.

4. Accountability

Outsourcing is a great way to take the responsibility off your shoulders. You’re not only printing companies for their services but also making them accountable for failure. Printing projects are prone to accidents, delays, and equipment failure, something no small business can afford. Therefore, there’s no need to worry about technical odds, meaning you can focus on your core business activities while experts take care of your print tasks.

5. More Workspace

Commercial printing equipment is much bigger than your typical copy machine or printer. Not only does it require a lot of space to fit, but you must also leave plenty of room for operators to move around it safely without harm. Most small businesses generally manage with limited space, and adding bulky equipment in the middle of it could disrupt other operations. Outsourcing printing eliminates the need for more space in your facility so you use it for other core business functions.

Final Thoughts

It’s safe to say that the downsides of outsourcing printing are no different than outsourcing any other tasks. To minimize risk and maximize ROI, do some research and find the best online printing service in Australia. To do that, pay close attention to factors like reputation, cost, equipment, and customer service so you can easily distinguish different services and their value offerings.

CEO of Penske Media Group. Experienced Content Editor with a demonstrated history of working in the newspaper industry. Spoken on stages around the globe - NYU, US Embassy, P&G Toronto, and much more.

Trending