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Art Morrison III Breaks Down Private Syndication and How to Leverage Yourself for Success

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Art Morrison III is sharing the story of how he found real estate success and how the same path is open to anyone through private syndication.

Private Syndication Makes Real Estate Investing More Accessible

For many people, investing in real estate of any kind seems like more of a fantasy than a tangible business decision. They certainly don’t have the capital to buy a home or other property outright and wouldn’t be able to secure a loan to do so either. But, Art Morrison III found a way with private syndication, and you can too.

Private syndication is a method for raising funds and managing real estate transactions. These transactions could be buying and flipping or acquiring rental properties. The common factor is that the private syndicator isn’t the one putting up the money. They’re relying on their hustle, confidence, and networking to coordinate the deal.

Just like someone could do for any kind of business venture, private syndication involves partnering with other people in exchange for equity in the eventual outcome. These partners could be supplying capital, providing credit leverage, or contributing their professional experience.

In the end, the successful private syndicator brings all these people together and manages the transaction. Of course, the fact that there are so many people involved does reduce their cut of the profits. However, they managed to pull it off without their own capital or an already established presence in real estate.

Three Essential Private Syndication Tips From Art Morrison III

While private syndicators don’t need their own capital or professional experience, Art Morrison III explains that there are three essential qualities they need. These are the three qualities that brought him his first success and continue to grow his business to this day.

Networking

Because the role of the private syndicator is bringing people together, their primary advantage is going to be knowing a lot of people. Anyone interested in real estate should seek to expand their network, setting up connections with like-minded individuals within their community and finding people they can learn from.

Branding

The private syndicator isn’t really selling real estate. They’re selling themselves. As such, establishing their brand and how people see them is essential. Every successful deal adds to the credit of your brand, but there are steps you can take to get the first deal as well. Always appear professional, and present yourself as a business people can trust.

Confidence

Again, the partners you find are investing in you as a person. Being confident and dynamic in your approach can make all the difference. People need to feel assured that you’re the one to trust, either with their investment or their time, as a valuable partner in your endeavors.

Art Morrison III and His Real Estate Journey So Far

Private syndication is how Art Morrison III first started his business journey. While today he owns multiple businesses and provides business solutions and consultations, he started out by putting in the grind to establish and manage real estate investments.

Without significant capital, he wanted to find a way that he could turn his supply of hustle into business success. He found that in private syndication, he had such an opportunity. He started working with his network, friends, family, and people in his community to identify his first deal.

Eventually, he found an opportunity for his first deal when his neighbor was looking to sell their home. Syndicating this first deal was the essential experience he needed to grow his business, letting him scale towards the 2nd, 3rd, 4th sales, and onwards.

Today, he’s continuing this journey through his ongoing business efforts. In addition to his direct efforts, he provides coaching for entrepreneurs interested in private syndication and other ways that they can leverage themselves for success.

CEO of Penske Media Group. Experienced Content Editor with a demonstrated history of working in the newspaper industry. Spoken on stages around the globe - NYU, US Embassy, P&G Toronto, and much more.

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