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Carson Spitzke Speaks on Building Authority



Carson Spitzke
Carson Spitzke

Carson Spitzke is the founder of Spitz Solutions, currently ranked as the #1 PR firm in Canada by multiple sources. They help businesses and entrepreneurs build online authority and credibility. Carson developed an exceptional skill set working with major brands before starting Spitz Solutions, him and his team use their skills to assist clients in gaining a larger share of the market by standing out and using their positioning to be seen as industry experts.

His company Spitz Solutions does this by creating high-quality content that converts potential leads into clients. By establishing a strong online presence, placing his clients in major publications such as Forbes and Entrepreneur, and verifying their social media accounts, Carson establishes his clients as thought leaders in their fields.

If you want to properly position yourself or your business here are a few tips to take advantage of.

Take a comprehensive look at your industry

Before you can be seen as an authority, you need to become an expert in your industry. Staying informed on the latest news, trends, and developments is important, but it is equally important for you to become a reliable source of information for others. Understanding the latest trends and even creating them yourself will make people more likely to trust your recommendations and seek your advice.

Be a creator by using social media

Sharing your knowledge and connecting with others in your industry is easy with social media. When you post valuable content, people will start to see you as an expert. If you can also get involved in social media conversations and offer helpful advice, you’ll further solidify your position as an authority figure. This can be an excellent way to connect with other industry experts and build relationships that benefit you, your business, and others’ perception.

Create a powerful first impression

You can demonstrate your expertise by being featured in popular publications. If you can get your work published in high-quality outlets, it will show that others value your opinion. This can help you build authority and attract new clients. You can also display testimonials, reviews, awards, and endorsements. The best way to accomplish this is to become a topic or industry expert and market yourself so that others are aware of it as well.

Create a fanbase of engaged followers instead of worrying about follower metrics

To establish yourself as an authority, you also need to earn the trust of your audience. This means being honest and transparent about your expertise and providing valuable information that is useful to others. It also means responding to feedback and criticism in a timely manner so that people feel like they can rely on you for reliable advice. 

Instead of worrying about the number of followers you have, worry about the level of engagement that each follower brings to you. If you’re monetizing your audience having 100 followers that hold onto every word you say is miles better than having 100k followers that ignore all your posts.

By following these tips, you can start to position yourself or your business as an authority within your industry. This can help you attract new clients, build credibility, and establish yourself as a thought leader. If you want to learn more about how to do this for yourself check out Spitz Solutions.

Zachary Bernard is a Canadian entrepreneur and digital marketer. He's also the founder and CEO of We Feature You, a Public Relations firm that serves the Real Estate space and other various industries. He empowers his company, other entrepreneurs, and major companies by equipping them with the strategy necessary to reach hundreds of thousands. If you know someone who deserves to be highlighted reach out to