Creativ Strategies Leads the Modern Marketing Revolution; Wes Morton’s Journey to Success

New technologies and consumer habits have made marketing more technical and complex than ever. One needs a special blend of creativity, strategy, and business savvy to flourish in this dynamic sector. Marketing guru Wes Morton, CEO and Founder of Creativ Strategies, exemplifies all of these traits in a modern marketer.

In his ten-year career, Wes Morton has worked for three different agencies in both New York and Los Angeles. He has overseen significant marketing initiatives for companies like Sour Patch Kids, Swedish Fish, OREO, British Airways, and EA. Laid off during the pandemic, he founded Creativ Strategies, a full-service marketing consulting firm for media and tech firms, building  a successful enterprise with the aid of his experience and knowledge.

Since its inception, Creativ Strategies has overseen several million dollars’ worth of advertising budget since its establishment in 2021, gaining the support of media and tech companies, including MOCEAN, THE FIFTH, NewsUK, Scopely, Haven Ventures, IPG, TheCleani, and Bonnier-corp. The company generated over $500,000 in revenue in its first year of operation, which is a testament to Morton’s’ talent for providing clients with innovative, strategic solutions.

Entrepreneurship can be a lonely and arduous endeavor. Wes Morton has conquered these obstacles with the aid of a helpful network of mentors, advisors, and other business owners.  “It paramount to surround yourself with enlightened and informed people who can offer guidance,” says Morton. “Trusted voices provide a sounding board for ideas, messages, and insights. I’m fortunate to have such a strong circle of expertise, which our clients benefit from too.”

Wes Morton’s guiding principle is straightforward: say what you mean and mean what you say. According to him, in order to thrive in business, it is imperative to deliver on both sales and promises made. This way of thinking, along with his extensive work history, has established him as a respected authority on marketing.

Creativ Strategies is on a quest to simplify modern marketing by offering clients comprehensive, cross-discipline expertise for the world’s top media and technology companies. With that goal in mind, Wes Morton, has assembled a staff of a dozen senior consultants, committed to their customers’ growth. 

This dedication to excellence encompasses not only the work they produce but also the personnel they employ and the projects they take on. Creativ Strategies prides itself on working with a narrow profile of clientele that mirrors their commitment to quality.  The strategy seems to have paid off as their customer retention year-on-year remains at 80% and the firm plans to double in size in 2023. “10 years in advertising has taught me the importance of quality,” muses the affable founder. “Hire the best and choose the best clients. The best work always gets noticed.” 

Wes Morton Bio:

Wes Morton is the founder and CEO of Creativ Strategies. A native Texan, his 10 year career has spanned three advertising agencies through New York and Los Angeles, managing multi-million dollar campaigns for Sour Patch Kids, Swedish Fish, OREO, British Airways, EA, and more. In 2021, Wes Morton founded Creativ Strategies, a full-service marketing consulting firm for media and tech brands, where he leads a team of a dozen expert marketing consultants. He writes and surfs every day from his home in Venice, California.