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First Summit: What You Need to Know Before Attending



What You Need To Know Before Attending Your First Summit

Summits and exhibits are a common occurrence in business, particularly for those in sales and marketing, but they can be intimidating for those who have never attended one before. Here is our advice for managing your debut event.



Let’s say you are in a marketing automation bizleads summit. There is a lot going on during Summits, and if you are unprepared, your first trip could end up being a waste of both time and money. There are numerous stalls, a schedule of speeches, presentations, and sessions, as well as the required social events.

Here are our top eight suggestions for getting the most out of your first Summit:


  1. Make a plan.

After deciding which Summit is best for you, you must begin planning. Send an email to all of your frequent contacts who you think might be going first. It will be helpful if there are welcoming individuals around who can introduce you to others if this is your first time.


Additionally, make sure you have a lot of business cards. Although they may look dated, attendees at these events are usually busy and won’t have time to download an app to exchange information.

2. Be aware of your goals for the occasion.

Some folks show up at these gatherings because their supervisor told them to or just because they’re scheduled. However, you’ll need to set some specific goals in order to justify the costly vacation.


These can range from obtaining a set quantity of leads to meeting a particular individual.


As soon as you are aware of your motivation, prepare your “elevator pitch.” This should include the following:

  • Who you are, your name, and position;
  • Where you are from, your firm and its activities;
  • What do you hope to gain from the event? not just what you want, but also what you can provide for others.

3. Choose your meetings wisely.What You Need To Know Before Attending Your First Summit

The temptation is to schedule meetings all day long. After all, there may be attendees that you have been trying to contact for several weeks.


You also don’t want to entirely occupy your day, though.


Prioritize your meetings by choosing those that might result in other things or with those who would be difficult to view from your office. It serves no purpose to go great distances to meet someone who works in the same city as you.

4. Attend meetings.

Examine the schedule of events, seminars, presentations, and classes and pick a handful that is most important.


These are beneficial if you want to fill in knowledge gaps, wish to stay current, or are curious about the speaker.


Always try to introduce yourself to the speaker after the event if you get the opportunity.

  1. Make time for yourself.

You’ll need some downtime, even if it’s just for a few hours a day, to relax and take a stroll among the many vendors while also giving yourself a chance to regain your breath.


Speak with individuals from organizations you’ve never heard of or look at what your rivals are doing.


Having a half-hour block free is also beneficial for any unforeseen meetings. Who knows what connections and arrangements will be created if you plan to attend the Summit for a few days?

6. Utilize social media.

Social networking is a fantastic tool for connecting with new people you’d like to get to know.


Visit the Summit website before the event to find out who will be there and make online connections with them.


Tweet your impressions on the occasion while tagging the Summit. Examine your business cards after the event and use social media to follow up with potential contacts.

7. Welcome your social side

Accept the social side of many of these events because it is important.


Attend after-Summit cocktails or just sit down and eat lunch with strangers. Talking with a stranger while standing in a hallway is much harder and less natural than conversing over lunch or drinks.

8. Continue

The requirement for follow-up is maybe the most crucial. It is useless to acquire all of this information and contact information only to put it in your desk drawer.

Examine everything, including session notes and business cards. Share them with your coworkers to see if any of your leads have connections you don’t know about.