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How Blue Heron Business Partners is Bringing Back the Art of Conversational Selling



 Every year, businesses lose 20 – 30% of revenue due to inefficiencies. All because their current way of working isn’t as fine-tuned as it could be. There’s a gap in most businesses, and that gap is most likely caused by one of three things; a lack of systems, a lack of meaningful relationships, or by simply offering a service with low demand.

For many new or small businesses however, the most important component to seeing successful growth is building meaningful relationships with people within your industry, community, and your network. In 2022, the way business is conducted has changed drastically, companies now buy the person, not the brand.

So, what does this mean? Well for starters it means you will need to begin building strategic relationships. But, It also means small businesses and startups have an advantage for once, because they have the ability to focus on relationship based selling, whereas big companies don’t have that luxury.

People today are starving for genuine connection, to work with people they know, like and trust. But, how do we become that person for others so that our company actually grows? Well, one business aims to solve exactly that; Blue Heron Business Partners. Blue Heron, Founded by CEO Emily Bissen, is a sales training and coaching company that helps business owners, business development, and sales professionals, find the right strategies that help them connect with their ideal prospects with success and ease.

Staiber Consulting LLC, Tuesday, October 11, 2022, Press release picture
Emily Bissen, CEO of Blue Heron Business Partners

“When I started Blue Heron Business Partners, I saw a need for relationship based sales training and wanted to create an environment that empowered business development and sales professionals to build connections in their communities”, said Bissen.

And it’s true, there is a need, just take a look at these statistics:

  • 54% of Businesses prefer to work with someone they know and trust over a random company.
  • 68% of B2B customers are lost because of indifference or perceived apathy, not because of mistakes.
  • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)

You may not be much of a statistics person, but as business owners, we should be aware of these metrics. It would be alarming to me to be losing that much in revenue. Imagine what you could do with that extra income!

“Through group training and 1-1 work, my clients and I work on uncovering their Zone of Genius, so they can do more of what lights them up, systematize it, and execute it in a way that brings a steady stream of new leads into their funnel” Emily followed.

So, do systems still matter? Absolutely! But what many have been taught about successful lead generation has been based on sheer numbers, rather than the quality of the relationships you build. Blue Heron Business Partners understands this, and works with businesses to not only help them succeed in relationship based selling, but also systematize it to add predictable lead flow, allowing companies to grow.

Just take a look at some of their clients, Screen Time Consultant, a new business that was looking to grow, hired Emily Bissen and her team and went from very little revenue to amassing over 7 new clients in just 2 weeks. Or how about Success Beyond Luck, who was only getting 1-2 calls booked a week to now taking over 7 calls a week with his ideal, highly interested prospects. Blue Heron Business Partners is the perfect solution for business owners struggling with consistency or who don’t have a solid foundation in place. But they’re also great for small businesses who are struggling to scale because they don’t have the proper team or systems in place. They give the little guy a fighting chance by equipping them with their biggest advantage, being personable.

In a fast paced world where most are focused on the numbers and money, when most people crave trust and friendship, Blue Heron Business Partners and their clients thrive because they are willing to do what most don’t.

About Blue Heron Business Partners

Founded in April 2021, Blue Heron is a sales training and coaching company that helps founders, business development professionals, and sales professionals find the right strategies that help them connect with their ideal prospects with success and ease.


Name: Emily Bissen
Phone: +1 206 222 5344

Joe Staiber Is The CEO Of Staiber Consulting - A consulting company that specializes in both paid and organic lead generation channels as well as public relations. Joe has amassed over 350k followers on social media and helped his clients generate millions in revenue through media awareness and lead acquisition consulting.