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How Content Moderation can be helpful for your brand



content moderation

Today, customers support the opinions, comments, and recommendations of others regarding the brand. They tend to believe in user-generated content rather than trusting brands’ ads. The majority of customers create and share posts about business and their brands on social media and other platforms. Online visitors particularly get attracted to these unpaid or unsponsored social posts. Positive posts regarding brand promotion have a deep impact on the customer’s decision-making capacity. It increases customer loyalty and brand awareness. However, damaging content comprises aggressive tone and language that creates a harmful impact on individuals and organizations. It is, therefore, essential for a business to implement moderation policies to remove aggressive language and comments from social media sites and company web pages.

Content moderation is significant for businesses as it helps to maintain the integrity and reputation of a brand. By moderating user-generated content, businesses can ensure that the content published on their platforms aligns with their values and meets community standards. Businesses can protect their intellectual property and prevent the spread of misinformation or biased content. Having a well-moderated platform can foster a positive user experience and help organizations to more visibility.

Consequently, content moderation provides a  safer environment for customers.  It prevents the spreading of harmful or inappropriate material and keeps the users safe and protected. Removing spam, fake news, racism, and abusive texts help companies preserve their brand reputation and maintain the credibility of their businesses. Hence, content moderation is an ongoing process and requires a business to make continuous efforts to maintain a safe and respectful online community.

Significance of Content Moderation for Business

  • User-generated content improves the Customer Base

(UGC) can improve a customer base by building trust with the brand and the company. Clients share their experiences, opinions, and feedback regarding their experiences with the brand. Moreover, content moderation helps companies to gain valuable insights regarding how customers think, and talk about the company’s products or services. The company can find out what they are complaining about and make meaningful changes to improve product quality.  Thus, the company increases user engagement, encouraging a vast audience to join the customer base.

  • How Community Guidelines help in content moderation

Community guidelines are a set of rules and standards for behavior that users of various platforms are required to fulfill. The guidelines help in content moderation by providing a clear and consistent framework for evaluating and moderating user-generated content. It helps to create a safer online environment by reducing harassment, hate speech, and other offensive behaviors. Following these community guidelines build trust among the users and encourages positive engagement among community people.

In contrast to Wikipedia’s community guidelines, the users have to strictly follow the Wikipedia content guidelines. Wikipedia writing service maintains that users must ensure that the content on the site is accurate, neutral, and appropriate. The community guidelines permit the users to create authentic and high-quality articles for the business page. Writers must use reliable information that is extracted from credible and independent sources. Moreover, the information must have authentic citations that are published in notable journals and sites. Consequently,  an accurate article helps companies with content moderation.

Moreover, Wikipedia writers hired for content creation are permitted not to write promotional content. Following the Wikipedia conflict of interest rules, writers should avoid creating biased content. Instead, use a neutral tone that demonstrates ethical practices. The article should balance different ethical perspectives, and opinions of the clients. Consequently, a well-written balanced page depicts values, principles, and integrity that build company and brand reliability.

While reviewing the page, if community editors encounter unreliable information in the article, they take action to correct or remove the problematic content. Hence, the process of community-driven content moderation helps to maintain the accuracy, integrity, and reliability of Wikipedia.

  • How users can report inappropriate content to moderators

Users can report inappropriate content on social media and Wikipedia through various reporting mechanisms provided by the platforms. Social media users can use a flag or report button to report posts, comments, or profiles that violate the platform’s community guidelines. Moreover, customers can contact the support team through email or a contact form to report inappropriate content.

In contrast, Wikipedia users are required to follow Wikipedia guidelines. How to create a Wikipedia page, some Wikipedia pages have a report link that users can click to report any issues with the page, including inappropriate content.

The users cannot directly interact with the clients. Even if they encounter any malicious content or wrong information about the company, they tend to use Talk pages. The users can discuss issues related to articles and report any issues with the content to other editors through talk pages. Once the report is submitted,  the moderators will review the content and take appropriate action. The prompt action comprises either removing the content, blocking the user, or taking other measures to address the issue.

  • How user-generated content Improves Web Traffic on a website

Apart from keeping users safe and avoiding propagating malicious and harmful content on social media sites, user-generated content help to increase traffic and conversion on the site. The user-generated content (UGC) such as reviews, comments, and social media posts improves web traffic on a website. Creating high-quality SEO content implies companies hiring experienced Wikipedia writers that create relevant keywords, the content’s titles, topics, descriptions, and hashtags that increase search engines and bring more visitors to the site.

Consequently, UGC provides social proof to potential visitors that a website is reputable and trustworthy. The content increases brand awareness and attracts more customers to visit the company website. Hence, UGC increases user engagement on the website, encouraging visitors to keep visiting the page. Hence, it keeps clients engage with the content and boost the page ranking.

  • User-generated content increases Marketing Campaigns

The user-generated content can assist companies to make adequate changes in their marketing campaigns. Since customers’ choices and preferences have changed, companies create marketing strategies that make customers satisfied. The user-generated content comprising customer reviews, testimonials, and photos, companies can increase social proof and build trust with their audience.  It also drives social media traffic to a brand’s website. Hence, UGC inspires businesses to initiate new ideas for marketing campaigns that create a positive impact on a brand’s image and reach.

  • Automated Tools protect your site from user-generated spam

Spam content or irrelevant messages on Facebook or social media sites might annoy users. As most of them do not like to have spam news feeds or content on their page. Damaging content might harm the reputation of a business or individual. Additionally, excessive spamming can result in the loss of followers or subscribers. Therefore, companies can use artificial intelligence or machine learning algorithms to filter out content that violates community guidelines.

Wikipedia page creators recommend companies use content moderation tools that scan user-generated content on a website and alert the business when any harmful or inappropriate content is posted.

The other tools companies can use are brand monitoring tools that scan brand names on google. They send alerts to the business when any damaging content is found.

Social media monitoring tools monitor social media platforms and provide alerts to the business if they identify any negative content on the site.

Reputation management analyzes the overall reputation of a brand online. In case, if client or a competitor posts fake or inappropriate content on social media,  the tools send an alert to the company.

To recap

Content moderation allows companies to gain insights into users’ preferences and changing buying behavior. Companies can generate new marketing campaigns and make changes to existing marketing strategies to improve customer satisfaction. The user-generated content increase traffic and conversion rates on the company’s website. A high quality and reliable content help to build positive customer experience and enhance online visibility. UGC helps companies to detect negative content on the site. It sends alerts to the company if any malicious content is found on social media sites. Content moderation helps to build user engagement and improve customer interactions with the brand.  Hence, it increases customer loyalty and upsurges brand followers.