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How to Optimize Your Magento Store Performance?



We all have heard people saying that time is the scariest resource, and unless it is managed, nothing else can ever be managed.

Now that we are halfway through the golden era of Magento 2, which made its public release in November 2015 and continues to soar its popularity, you need to understand how to optimize the Magento store’s performance. Magento development company can help you with that.

Magento is one of the most widely used e-commerce platforms globally. It is a dominating ecommerce platform, having a 24% market share. It is used by merchants from small to medium commercial enterprises and world-famous brands, including Nike, Puma Coca-Cola Nestle has entrusted Magento to their Adobe ecommerce partner.

Magento is the strongest, most flexible and most agile among all the ecommerce CMS available in the market. It is the only reason why Magento 2, the latest launch of Magento, is considered the first choice for ecommerce startups and store owners. Hire experienced ecommerce web development services for your next ecommerce projects.

Why Does the Store Speed Matter for Magento?

If the website is loading slowly a customer can leave it abruptly which affects the business to a great extent. If a website loads faster, it can have better conversion rates.

A slow website can directly impact the conversion rate and convert visitors into clients. Search engines, including Google, can also rank websites higher, which promises a great user experience. Therefore working with an expert Magento development company is essential.

Some Tips to Optimize Your Magento Store Performance

Consider Choosing a Reliable Hosting

It goes beyond being just a tip as it is more of a requirement that you should choose a hosting provider who is secure, fast and reliable. If you choose mediocre hosting, your Magento store will suffer greatly from security and performance issues.

Low pricing attracts people, but it comes with a huge cost in terms of effort and time as we mostly fix the server issues. It is recommended that you choose the managed hosting service provider and a reputed Magento development company so you can focus on growing the business.

Update Your Magento Version Regularly

The latest Magento release offers new features that improve that help fix bugs to improve the website’s performance dramatically. Hence the most basic and essential tip to enhance speed optimization is to update the Magento store to the latest version.

It is highly recommended that you switch to Magento 2 to experience a better, more reliable, faster ecommerce solution. You can check out with experts if you need to be a little tech-savvy and find it challenging to migrate from Magento 2 to another version.

Upgrade to Package and Database

While upgrading to the advanced Magento version component, dependency conflicts might be detected with various packages. Instead of fixing them manually, you have to upgrade their packages and perform the upgradation.

This mainly happens to advanced users who have several PHP versions installed. You need first to check the prerequisites of the packages that lead to the upgradation process quickly. And that’s where the expertise of ecommerce web development services comes in.

Avoid Built-in Cache

Currently, Magento 2 speed and performance are a huge concern. Several technologies are integrated with Magento for speed optimization, like varnish and even full-page caching solutions.

Consider Keeping Your Indexers Updated

Magento surely allows you to work with bulk data reducing the load time.  Magento needs to reindex the index as the core system updates indexers on every object stored by default. But the process is imperfect, and you should manually update all the indexers.

Magento indexers can be set in two modes: updated on save and updated on a schedule. The best mode to set the indexers is to update the schedule.

In this way, they can do the job at a specific time that you have already set. It is recommended that you choose a time when the website’s traffic is minimal.

Use Varnish Cache

Regarding response time with Magento 2, the built-in cache is completely good, with approximately 0.5 seconds, but it is not as great as Google recommends. Because of that, Magento supports full page cache through varnish natively. Magento 2 has an inbuilt vanish solution which offers a perfect performance combo with visible results.

Users had to install modules, including phoenix or turpentine, to integrate varnish with the Magento platform in the previous versions. With Magento 2, varnish integrations are provided by default resulting in better Magento performance. You can enable the varnish cache to enhance the Magento store’s performance speed drastically.

Start Checking the Third-Party Modules

You need to audit the third-party extensions already installed in the Magento store. For this, you have to turn off all the modules one by one and consider clearing the cache and see if this impacts the performance.

You have to test all the important CMS pages. If you disable the Magento module and the store becomes faster, you will have found the issue. Immediately contact the extension providers or developers or even ask for a refund.

Enable Magento Flat Catalogues

All the stored information is saved in excel, like the Magento database, and when the limits are hit, it spills over the extra data.

As a result, the store slows down to a great extent. You can reduce the impact of the spilt data by enabling the Magento flat catalogue category. When you do this, you can see a great improvement in your store’s performance.

Wrap up

Speed is one of the most important factors in the success of the ecommerce store. Fast-loading magneto stores will respond quickly and convert better, besides bringing happiness to visitors, which automatically leads to better sales and income. On the flip side, a slow Magento store will negatively impact the clients.