Using the live video for your business is a great way to engage with your customer base, but almost no one is doing it. It’s a really simple and easy thing to do and you don’t really need any special equipment to do it. Social media sites like Facebook have the ‘Go Live’ button baked right in, so all you have to do is point your smartphone at what you want to video, press ‘Go Live’ and start talking. So why are so many people afraid to take the plunge?
Being on video can be intimidating. What will people think? Does your hair look ok? Do you even have anything interesting to talk about? If you think about it too long you may find too many reasons not to do it. Instead, focus on the fact that it’s simple to get started and can be very effective, and then just do it.
Start by having a casual conversation with your audience. Tell them what you do and who you are so they can see the human side of your business. Then depending on what kind of business you have, you can do unboxing videos to test products with your audience, do behind the scenes videos of how your business actually works, or you can do interviews with your clients.
Keep our content short and simple. If you are unboxing a new product, ask for interaction from your audience about their thoughts and whether you should carry the product in your store. It can make your customers feel heard and appreciated while giving you valuable feedback. When you interview suppliers or clients it can be a great way to showcase what they do while providing them with added value in their relationship with you.
Why live video instead of native video or even blog posts? Many people prefer video to blog posts – only 20% of people finish reading an article, while 69% prefer to learn about a brand from a video than through reading text. The live streaming video draws six times the engagement of video-on-demand, and 97% of consumers are willing to share live streams on their own social pages. What’s more, by 2022 video will make up 82% of internet traffic. Catch up or be left behind.
87% of internet users want more behind-the-scenes content. This can include Q&A sessions or sneak peeks that help to build up the trustworthiness of your business. It’s all about building those relationships and growing your audience to build your business based on trust and authenticity.
Are you ready to take the plunge into live streaming video to grow your business? Start small, see what works, and then go from there. Set a schedule and stick to it. If you are supposed to publish a video every Friday, put in on your calendar and stick with it. It’s not hard and you already have everything you need to get started. Learn more about the benefits of live video for your business from the infographic below.
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