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Look for These 4 Things When Outsourcing B2B Content, Expert Says.



When it comes to creating high-quality content for your business, hiring an outsourced writer can be a great option. However, with so many writers to choose from, it can be difficult to know where to start. That’s why it’s important to know what to look for when searching for the right outsourced writer for your organization. No one knows this better than Allison Boccamazzo, Founder and CEO of AB Content Marketing. Her firm produces powerhouse content for companies of all kinds, from start-ups to global enterprises, with a specialty in technical writing. 

In a recent interview, Allison shared four key things to consider when looking to hire an outsourced writer or outsourced writing company. Whether you’re a small startup or a large enterprise, these tips will help you find a professional who can deliver the results you need.

  1. Topical authority

When searching for an outsourced writer, it’s essential to consider their topical authority. This means looking for a writer who has a solid background in writing for your industry and/or possesses a deep understanding of the topic at hand. This ensures the content they produce is always accurate, well-researched, and credible. With the above comes the benefit of being able to provide a level of expertise and authority to your content that will help establish your business as a proven thought leader and connect with your target audience on a deeper level. Assess the writer’s past work and qualifications (never be shy about asking for samples), and make sure you understand their experience and background. 

  1. Adaptability

When searching for an outsourced writer, it’s crucial to consider their ability to learn and adapt quickly. This means the writer or company you hire should be able to quickly understand new concepts, writing styles, and editorial guidelines and be able to adjust their writing accordingly. They should be able to work with minimal guidance, take on different projects with ease, and adapt to different requirements. If they don’t have authority in a particular topic (after all, no one knows everything!) they must demonstrate an ability to quickly learn and catch on. You’re looking for someone who’s going to take the weight off your shoulders, not add to it.

  1. Ghostwriting expertise 

Expertise in ghostwriting (writing a piece of content that is officially credited to another person as the author) is essential for B2B content marketing success. Your writer should not only be able to encapsulate your company’s brand persona but the thoughts, expressions, and nuances of individual executives within the organization. They should be able to effortlessly interview these executives (or whoever else is going on the byline), understand perspective, read between the lines during communication, and translate what is said into cohesive, high-quality content that’s on brand yet reflective of the person’s unique voice. It’s an art that takes years to master. 

  1. Clear and consistent communication

Stellar communication is a must for all things content marketing. An expert writer will set clear expectations, understand what is expected of them, and keep you consistently updated on the progress of their work. They should also be able to work closely with your team and provide feedback and suggestions to help improve the quality of the content. Above all, they will never overpromise and underdeliver. 

A key strength of AB Content Marketing is the company’s microstructure (Allison single-handedly writes for and manages all clients to ensure quality and transparency) as well as the company’s vast experience, especially in the tech space. She has a deep understanding of the industry and is able to produce content that is accurate, informative, and engaging for a client’s target audience. While Allison has 10+ years of tech writing experience, her expertise is not limited to this industry. Leaders in healthcare, financial services, hospitality, insurance, and retail also leverage AB Content Marketing as a trusted content partner. 

Allison’s experience, topical authority, and adaptability make her and her company a valuable asset for any business looking to establish itself as a thought leader in their field.

Learn more about how AB Content Marketing works and the results companies like yours see. Or, contact Allison directly here.


Carson Spitzke is a Canadian entrepreneur and the founder of Spitz Solutions, a PR and authority firms for companies that need to scale their brands and online presence. His primary expertise is in helping six to nine-figure businesses scale through disruptive strategies that encompasses digital media, branding and sales. If you know someone who deserves to highlighted reach out to