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Marketing: The Importance of Word of Mouth

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Word of mouth marketing is the world’s best little marketing secret; almost every business person knows how important word of mouth marketing is, even though it is not known how to build your business using word of mouth. You can only offer great service and high-quality products and hope persons will tell each other about your business even though all your competitors could be doing the same thing you are doing.

Word of mouth has helped businesses to do well year in and year out, when economies are bad or good and when your competitors are actively trying to put you out of business. Some persons have concluded that word of mouth is just like the weather, some days the sun is bright and on other days the rain falls, and there is not much we can do about it. No one knows when it will fade away or how long it will stick around. The businesses that have managed to have it can only hope it will stay and no one knows exactly what they can say to help those who don’t have persons who support their businesses because of word of mouth. This is the position we are in at this time when there is information needed for word of mouth.

It works very well because no one needs to convince a person who has been told by a loved one that a product or service is excellent. They trust the judgment of every person who told them about your offer completely, and it is possible that after they have bought your product or service, they will tell their friends and loved ones about it as well.

On the opposite side of the equation, an unhappy customer can do a lot of damage to a business they are not like the happy customers that will bring the people they love to do business with you, as they want their loved ones to benefit from the good deal you offer. The unhappy customer will quickly spread the word about the unfortunate mistake they made when they decided to purchase your service or product, as unhappy persons talk, they try to tell others about their plight to get assistance. This will cause persons to stay away from your business because of what they have heard. It is felt that the happy customer doesn’t talk as much, so figuring out how word of mouth helps businesses is still a mystery to many persons.

Offering excellent customer service is still a very good thing to do, and it has been proven that offering good customer service has helped businesses to grow and remain successful. People like doing business with persons who respond to their needs and treat them well. They don’t like doing business with persons who treat them badly; they won’t recommend a business place to their loved ones if they don’t like the way they are treated when they go to do business there. We can conclude that even though happy customers don’t talk a lot, the little they say can help businesses and the things the unhappy customers say, can damage the reputation of a business.

Jordan Kivo is a former NFL cheerleader for the Tennesse Titans. I help business executives look and sound as smart as they are.

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