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SkyTrues Encourages Authenticity Through Its Hand-Painted Eyewear



Nowadays, clinging to the supposedly hottest products in the market has led to people sacrificing their individuality for the sake of following trends. More often than not, the same dress, purse, shoes, and more can be seen worn by tens, if not hundreds, of people at any given time. But artist George “Goldenboy” Phelps, through his eyewear brand SkyTrues, wants to send across the message that fashion also thrives in differences, and people should make a move to stand out, especially if it means that they can stay true to who they are. 

Dubbed as the Picasso of frames, SkyTrues Custom Eyewear Brand is a provider of custom eyewear items. It takes pride in its roster of offerings artistically crafted and hand-painted by CEO and founder George Phelps, a well-recognized multi-talented creative who shows prowess not only as an abstract painter but also as a musician. 

Intended for people who like to fly and be different, SkyTrues represents those who have kept their authenticity amidst the heights that they are reaching in their lives. It believes in the power of being true to oneself and staying original amidst all of the social stimuli that make it so easy for people to blend with the crowd. And with the mission of standing at the side of anyone ready to embrace their unique identities, George Phelps has led SkyTrues to the forefront of the industry.  

SkyTrues boasts a plethora of personalities who have donned its products. Dennis Rodman, boxing legend Mike Tyson, Houston city mayor Sylvester Turner, rock and roll Hall of Fame figure George Clinton, Angie Stone, Paul Wall, Lil Flip, and Waka Flocka are only a few of the numerous hip-hop legends, politicians, and ballplayers, among other celebrities who have worn the custom and handcrafted items offered by this growing venture. Moreover, its frames, on top of being spotted during the Soul Train Music Awards, have graced London and numerous US states, from New York to California.

In recognition of its quality and outstanding offerings, SkyTrues has been featured in several magazines, including The Houston Style Magazine, Rolling Out Magazine, The Young Houston Magazine, to name a few. And aside from being approached by a media mogul and presented with a contract to be a part of a reality tv show, SkyTrues has also taken part in events such as the iFest, the Summer Street Art Show, The Dominion Fashion Show, The Peveto Fashion Show for the JuCan Foundation, RAWartist, and The Diva Day Fashion Show, as well as multiple fashion gatherings in Houston, San Antonio, Dallas, and New Orleans. 

In the coming years, this awarded eyewear brand plans to remain a go-to source of tailored shades that people can use to express themselves. By producing one-of-a-kind pairs, which are a twin to none, SkyTrues aims to further cement itself as a high fashion and high profile brand committed to taking a customer’s look to the next level. And through its inevitable expansion, George’s brainchild hopes to see people from all over the world considering the eyewear from his venture as staple fashion statements. 

Learn more about SkyTrues by visiting its website. More information can also be found by checking George Phelp’s Facebook page. 

Vanessa Campbell has been a Senior Writer for more than a decade already. She has liaised closely with key members of the Marketing and Leadership team as well as key stakeholders, providing content support for concepts and ideas to take brands to the next level. She has been leading marketing campaign initiatives that have successfully thrived and prosper throughout the years.