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Stilton Butchers: Dominating UK’s Meat Industry Through Food Delivery

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Since 1978, Stilton Butchers has dominated the meat and butcher shop industry throughout the United Kingdom, serving the highest-quality and award-winning meat to top Michelin-star restaurants, pubs, cafes, and other food establishments all over the country. Fast forward today, what started as a small butcher shop in the quaint Stilton village has turned into a £15 million retail butcher business, bringing the best meat options to every client’s doorstep nationwide.

Stilton Butchers first began making its mark in the industry on the high street of Stilton Village, near Peterborough, United Kingdom. It was founded by Peter Morgan, who led the successful launch, shortly followed by two other shops. At present, James Morgan, Peter’s son, who was a professional ice hockey player in Canada and UK, proudly continues to manage the legacy his father started. Under his leadership, the company is now operating from its third unit, a custom-built 16,000 sq. ft. cutting plant housing state-of-the-art equipment and technology. 

Over the years, Stilton Butchers became known for taking the lead in providing top-tier quality meat. It has dominated the catering sector and has pivoted to dominating the retail butcher industry. It has become one of the most sought-after and trusted suppliers of many fine-dining restaurants, pubs, and other eating establishments throughout the UK. 

In 2020, the pandemic brought in massive changes, which compelled public establishments to close down to prevent the further spread of the virus. This left Stilton Butchers with £1 million worth of fresh meat and no customers. Left with the challenge, the company came up with an innovative solution of venturing into the food delivery arena. James Morgan developed the company website, hired more staff, and invested in delivery nationwide. 

Today, Stilton Butchers not only stands as a local butcher to the Peterborough area but also as a high-level delivery service to the local community and beyond. The company now provides a Michelin-standard alternative for supermarket meat brands. “Almost instantly, we saw sales skyrocket, and in six months, we watched our retail turnover more than double the previous catering income. We’ve taken the website from obtaining an average of 500 orders a month to an average of over 5,000 monthly orders,” shares the company owner. 

The legacy of Stilton Butchers lies in how the Morgan family takes care of the business. All products from the company are subjected to safe-keeping and storage, housing them in bespoke commercial fridges that prevent light and air from coming into contact with the meat. For its delivery endeavors, the company provides direct delivery of chilled and frozen food kept under 5°C for up to 72 hours. 

Indeed, from packaging and storage down to the actual delivery, Stilton Butchers continues to provide world-class quality services as it delivers the finest gourmet meat directly to the customer’s doorstep. For James Morgan, the vision of a bigger future for Stilton Butchers continues. The meat powerhouse has its eyes locked on becoming a household name in the online butcher industry across Europe. 

To know more about Stilton Butchers and its services, please visit its official website

Vanessa Campbell has been a Senior Writer for more than a decade already. She has liaised closely with key members of the Marketing and Leadership team as well as key stakeholders, providing content support for concepts and ideas to take brands to the next level. She has been leading marketing campaign initiatives that have successfully thrived and prosper throughout the years.

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