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The Momentum Agency Uses Interactive Quizzes to Accelerate Lead Generation and Increase Consumer Conversion

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The Momentum Agency is the go-to service provider for lead generation, particularly for the interactive quizzes niche. CEO and Founder, Tai Goodwin, also known as The Quiz Queen, created the agency to help more women gain visibility in the business world, grow their brands, and receive training as digital marketers.

Through their Quiz and Grow Rich Academy, the Agency delivers unparalleled training in using quizzes for marketing. Goodwin has more than 20 years of experience creating learning experiences for Fortune 500 companies and technology start-ups, such as Barnes & Noble, CA Technologies, and Leadpages.

Black women are the fastest-growing group of entrepreneurs. Unfortunately, these empowered women struggle with getting their content in front of their target audience. Goodwin knows that The Momentum Agency can provide these entrepreneurs with guidance in implementation and execution — the areas that keep them from scaling their businesses. Committed to maintaining long-term relationships with their clients, the agency positions itself as a collaborative partner.

The Black-woman-owned industry leader specializes in lead generation, email marketing, and quiz funnels. The Momentum Agency combines technology, education, and data-based strategies to help clients profit more while working less. The team achieves these results by turning their clients’ email lists into multiple 5-figure income streams.

Interactive quizzes are often overlooked as an effective way to generate leads and convert customers. Traditional passive PDF quizzes provide a great start for most businesses, but interactive lead generation strategies like quizzes result in up to two times more conversion. Employing this cutting-edge option, The Momentum Agency has quickly broken through the digital marketing industry.

So far, beauty brands have benefited the most from The Momentum Agency’s innovative solutions. Tai Goodwin and her dedicated team get more leads while gathering better data. Equipped with rich information collected by the agency, these brands can quickly increase customer engagement and service personalization. In addition, The Momentum Agency has also started diving into the SaaS (Software as a Service) space. Goodwin’s background in instructional design is uniquely compatible with developing models to deliver software and applications to users over the internet. This platform allows customers to go straight from quizzes to selling courses with maximum convenience and minimal effort.

“In a world where everybody is getting online, our quizzes help brands stand out,” says Tai Goodwin. She adds, “Quizzes are the new webinar, and entrepreneurs serious about scaling their business don’t want to be the last one on the train with this strategy.” Goodwin is passionate about seeing more Black women in the marketing technology space. On a more personal level, she wanted to create a model for her daughter to witness the possibilities she can achieve in life. The company actively engages in philanthropic work by creating grants for women who want to receive digital marketing training.

The Momentum Agency is looking to partner with coaches, consultants, and course creators who want to create recurring revenue by monetizing their expertise with digital products. 

For more information, visit The Momentum Agency’s website.

CEO of Penske Media Group. Experienced Content Editor with a demonstrated history of working in the newspaper industry. Spoken on stages around the globe - NYU, US Embassy, P&G Toronto, and much more.

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