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The Surprising Advantages of Environmental Entrepreneurs

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Introduction

What even is an environmental entrepreneur? In simple terms, this a business person that sets to actualize profitable ventures, but with a touch of environment in it. This group of entrepreneurs take on critical environmental challenges. They attempt to solve them whilst making a success of their businesses too.

When looking at the idea of being an environmental entrepreneur, there are lots of advantages. Some of these advantages may even come as a surprise to many who don’t have a clue of the niche. Here they are:

Efficiency Saves Money

By using an environmental approach, you not only save the environment, but also money. Many of such individuals see venture creation in the environment sector as a means of addressing pressing challenges.

In any industry out there, efficiency makes a huge difference in performance and improving productivity. Most of the environmental startups are evident in places with more environmental attitudes and pro-social character.

Even big companies are taking a greener approach to running their business. And this has helped them cut down on expenses and improve profits. For instance, the use of renewable energy is more efficient and cost-effective than other sources of energy. Besides, it helps to preserve and protect Mother Nature.

Green Marketing Awareness

This business practice takes into account the customer’s interest and concerns about environmental conservation. Some of the issues to handle under green marketing awareness include increased energy efficiency, reduced waste in packaging, and reduced use of harmful or hazardous chemicals.

The reduced release of toxins to the environment in the form of emissions is also something to consider in this strategy. The response of marketers to this plea of environmentally-friendly products is part of what has made green marketing a success.

Reality is that even green marketing can bring in huge profits. In fact, some companies are solely into green marketing due to the immense profits they accrue from it. But all in all, they still get to save the environment. They conduct their businesses in an environmentally-sensitive way, as the owners of the business see the need to protect the natural environment. They do this just in the same manner in which they satisfy consumer needs and desires. It’s more like a win-win situation.

Status Symbol

You might be shocked about this benefit of environmental entrepreneurship but it’s true. It gives a sense of a status symbol to those in the business. Most consumers over recent times have shown their interest and concern in the environment. And this has majorly influenced their buying power and decision. Most of these consumers are slowly inclining towards environmentally-friendly products and services.

For this reason, trading in products and services that save the environment is seen as a status symbol. If anything, it even encourages people to shop with your brand. And many companies are slowly rebranding and creating a workable formula towards environmental conservation.

Many businesses have learnt from this green consumerism and adopted it in their DNA. And new campaigns lean towards this model.

Attract the Right Following

When you enter the market as a general brand, you have a huge audience to serve. Even if you specialize in one group out of the large audience, they may have conflicting tastes and preferences. However, when you get a specific target group that you want to do business with, it gives you an easier time. And the chance of getting clients easily increases.

In this case, focusing on those seeking to preserve the environment is one way of attracting just the right following for your business. You are certain of getting consumers having a passion for environmental conservation, and that makes everything easier for you.

For instance, in the case of lab grown diamonds, they replace the mined diamonds and help conserve the environment. Those who want diamonds and are passionate about the environment will prefer them over the other variant. And the fact is that the difference in processing doesn’t compensate for quality. So, whenever you want to influence the right group, you’d rather have a specific target market rather than a generic one. And environmental entrepreneurship gives you this quite well.

Also, be sure that you’re not just false advertising about going green. Those with keen interest in matters surrounding the environment can easily tell a hoax from a real environmental company.

Potential Government Perks and Incentives

Most governments all over the world are advocating for environmental conservation and climate change. For this reason, they offer perks and incentives to companies that start or conduct their business in a way that conserves the environment.

This is a comparative advantage to other business models that suffer massive taxation and rates. You could actually save a lot by going green in your business – even from the start.

Final Thoughts

As you’ve seen above, these are some of the shocking advantages you get by running an environmentally-friendly business. Make your choice today and go green not only to get these benefits, but also to save Mother Nature. 

CEO of Penske Media Group. Experienced Content Editor with a demonstrated history of working in the newspaper industry. Spoken on stages around the globe - NYU, US Embassy, P&G Toronto, and much more.

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