The Ultimate Guide to Custom Shipping Boxes

First impressions matter, and in the era of e-commerce, the mailman’s knock at the door with a package delivery for them to sign is often the first physical encounter many buyers have with a business.

The initial moments after a shipment is delivered are extremely eventful. You have the chance to elicit an emotion when your customer opens the box you sent them for the first time. If you play your cards well, you may impress your client, strengthen your message, and foster brand loyalty. In contrast, if your boxes and packaging materials aren’t up to par, your consumer can feel underwhelmed and frustrated and be less likely to make another purchase from you.

Nowadays, it is just insufficient to merely deliver a cargo safely. Of course, this is crucial, but it’s actually the very minimum now that people demand it. Customization is what is required right now.

FedEx Express shipped an astounding 6.6 million parcels every day during the 2021 fiscal year. You might already be an online shopper. Simply recall how many parcels you’ve ordered in the recent months. Most likely, the personalized e-commerce packages were the ones that stood out from the competition.

This is because e-commerce firms and their customers may develop relationships thanks to a premium appearance and feel and creative branding. Your shipping boxes are more than simply a safety precaution in the absence of real businesses and in-person customer care; they are also a creative tool that may be used for marketing and communications.

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Not yet persuaded? Consider the rise in unboxing posts and videos on websites like Instagram, TikTok, and YouTube. Then there is the professional study that demonstrates how much consumers respect careful, unique packaging:

• 72% of American consumers claim that the packaging design has an impact on their choice of product. (Ipsos)
• If a luxury product came in high-end packaging, 61% of consumers think they would be considerably more likely to make another purchase of it. (Distribution via Dotcom)
• 40% of customers who thought your packaging was distinctive or branded would post a picture of it on social media. (Distribution via Dotcom)

Unboxing the Magic of Packaging with Custom Shipping Boxes

Leading online retailers are those who are aware of the power of a seamless client journey. Although you may have a fantastic website, the consumer’s retail experience isn’t complete until the goods is delivered safely to the customer. The unpacking experience is really important, but so are factors like product quality, reasonable pricing, quick checkout and shipping, and a solid online customer support team.

A fantastic unpacking experience actually has the power to turn a one-time buyer into a devoted supporter of your brand. From a financial standpoint, it may be tempting to keep prices as low as possible and use the cheapest packaging solutions, but consumers won’t appreciate this.

Consumers favor brands that have a quality look and feel, claims GfK. In fact, they’re more inclined to purchase fewer high-quality goods than a greater number of low-quality goods.

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When your product is delivered, your customers’ first impression is immediately influenced by the packing. An unadorned cardboard box may appear careless and inexpensive, the exact reverse of the premium quality that today’s buyers desire.

On the other hand, you show your customer that you care about your brand and the shopping experience when your products arrive in customized, expertly crafted custom shipping boxes.

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Additionally, your designs have the potential to convey more than just a nice face. Your personalized shipping boxes can become another important marketing tool with the correct typeface and text.

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It’s obvious that firms may enhance client interactions and increase marketing and sales efforts by designing shipment boxes.

Is a Shipping Box Right for My Business? 

Naturally, using a shipping box isn’t the only way to deliver your goods to customers. The mailing envelope is one of the additional possibilities.

For lightweight, durable things like clothing or jewellery that have already been gift-box-wrapped, mailers are a suitable option. But, you are not required to choose between shipping boxes and sending envelopes. You might decide to utilize a sending envelope for smaller items and a shipping box for larger ones, depending on the things you sell.

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We’ve put together a useful table below that goes into detail to assist you understand the benefits and drawbacks of each shipping container.

Types of Boxes and Box Style to Consider

You are aware that using personalized shipping boxes would make your consumers happy. It’s time to consider the kind of box to choose now. In general, there are six primary categories of bespoke shipping boxes that are made to hold various products. Look at the primary categories listed below.

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• Normal Slotted Container: Picture the conventional, everyday box while thinking of ordinary slotted containers. These kinds of boxes are probably used for the majority of the things you get. This is due to the fact that normal slotted containers are suitable for a wide range of products since they are adaptable, dependable, and available in a wide range of sizes. Standard slotted containers feature a straightforward construction that makes them simple to produce with little waste.
• Full Overlap Container: A full overlap container resembles its standard slotted counterpart in many ways. The flaps in a full overlap container differ only in that they cross over to cover the entire width of the box. This adds another layer of thickness to the box, increasing its protection and padding. The complete overlap container is a wonderful solution for more delicate goods. It also comes in a variety of sizes.
• Containers for full telescopes: The shape of full telescope containers is peculiar. They typically have the same length as a telescope, hence their name. They are constructed from two standard banks with slots that are joined together. As a result, the box’s edges are stacked, giving them strength and stability. Full telescope containers are ideal for holding items like magazines, newspapers, and even artwork due to its long, rectangular design. Making a brand statement with the shape of these types of containers could be important.
• Wraparound Blank: A wraparound blank is essentially a slotted container box turned on its side. These custom boxes are typically used for stiff objects that can be fitted tightly and protectively inside the wraparound blank. Wraparound blanks are frequently packaged by a robotic machine, which is excellent in terms of productivity and efficiency. Often, perishable goods like food and wine as well as household and personal care items are shipped in these bespoke shipping boxes.
• One-Piece Folder Box: The one-piece folder box is used for products that are shallow and slim. This box has a smooth bottom because it just requires one piece of cardboard. The flaps of this cardboard piece are divided into side flaps and utilized to construct the box’s top. One-piece folder boxes are simple to put together and store, making them useful for small enterprises. They are frequently used to carry picture frames, artwork, periodicals, books, and other items.
• Five-Panel Folders: Corrugated box material is used to create five-panel folder boxes. One cardboard sheet that has been divided into panels is used to make them. The closing flap on the fifth of these panels serves to secure the package. These crates are typically used to convey long, slender objects like metal rails. They are less likely to be utilized for e-commerce products due to their odd shape.

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