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The Ultimate Guide To In-Store Product Placement In 2022

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retail merchandiser company

Product placement plays a decisive role in a retail store’s success and popularity. Moreover, product placement is a factor that can ruin your sales and customer base if you do not follow the correct strategy. Here are a few product placement goals you can try to achieve this year and optimize your sales. 

Placing your products on a shelf

Strategic product placement is one of the most vital factors behind more significant sales. Remember, not all shelves receive the same customer attention in your store. Hence, it is critical to arrange the store so that products that need maximum customer attention must be at their eye level. Let’s consider this situation; your retail store has a new product of which customers are unaware, and hence, you must use a product placement strategy to enhance its sales. In such cases, you can arrange these new products on shelves where customers are most likely to visit. Remember, keeping them on shelves that do not coincide with the customer’s eye level might be futile. If you find it challenging to arrange your products effectively, hiring an in-store marketing agency can help you do this with considerable ease.

Create a story through your product placement

While retail manager spends a lot of time and money on marketing their products and brand, they mostly fail to create a meaningful story through their product placement. For instance, a retail merchandiser company must arrange complementary goods beside each other. For example, if one of your shelves contains various shampoo brands, the ext shelf should have hair care items. Such a strategy increases the chances of customers buying goods as pairs or bundles. However, remember creating a story can be challenging, and it is vital to hire an in-store marketing company for professional assistance. 

Describe your products

While working on product arrangement, describing your products with meaningful labels is crucial. Remember, customers do not know all the products you sell; hence, explaining them or tagging them under one category can increase sales. 

Several retail merchandising companies suffer from this as they fail to explain or define their products according to the tastes and preferences of the customers. Hence, customers often overlook these items and purchase only the regular ones, reducing the sales of the new items. 

Acting upon sales data

Sales data helps retail merchandisers assess a product’s performance and devise strategies to improve the same. It is vital to collect regular data o the sales of products and analyze it to develop a better future strategy. 

A data-driven product technique can help you understand the products that require greater attention or fail to attract customers to your store. Thus, such sales data can help you optimize the sales of these products accordingly. 

Conclusion

In brick-and-mortar retail outlets, product placement plays a crucial role in determining the sales and profit of the retail firm. In order to ensure successful retail merchandising at the store, it is crucial to implement the strategies mentioned above. 

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