Generating over 900,000 followers on TikTok was not an easy feat for Emilio Bernot, but he did it because of his innate passion for photography that evolved into video production. As he is well-known for making viral TikTok content and music videos, Bernot is now collaborating with rappers Paul Wall, Fredo Bang, and Slim Thug to create their music videos.
Emilio Bernot’s love for photography began when his mother sent him to Fusion Academy for school when he was 15 years old. He was put in a photography class and grew to love it after a few weeks of classes. He enjoys being able to change the mood or theme of a particular subject by simply playing with colors. In the same year, Bernot’s friend got a camera with the objective of doing a photo shoot with local influencers. They were able to connect with rapper Scotty McThottie, who later revealed to Bernot that he was more interested in making a music video instead of doing a regular photoshoot.
Bernot was not very confident at first at the idea of creating a music video, but he said yes to the project anyway. Before he knew it, he was having the time of his life shooting the video content.
“Other directors I’ve had experiences with make most of the decision and act like the boss. When an artist wants me to make him a video, he is my boss. He is paying me to make him this video so I work for him not him for me. Whatever the artist wants the video to look like is how I’ll make it,” reveals Bernot.
His impressive TikTok journey did not start out as a planned project. He started out by posting skits on his Instagram account when he was 14 years old, which did not turn out very well, as he only had 250 followers. At the age of 16, he started doing what he would describe as “stupid videos” like breaking watermelons at Walmart and going behind a McDonald’s counter and serving his own food. Bernot admits that he is not proud of any of his past videos.
Finally, he came across TikTok in 2019 and discovered that he does not need followers for his video content to be viewed. All he needs is good content for people to be attracted to it. From then on, he would spend countless hours planning and ideating video content he could upload to connect with his followers.
One of the people that Bernot looks up to is engineer, industrial designer, and philanthropist Elon Musk. He admires how Musk started from having nothing as a kid growing up in Africa and dreaming to make civilian space travel a reality someday. Seeing how Musk is slowly making his dream a reality motivated Bernot to pursue his own aspirations.
Emilio Bernot sees himself launching his own YouTube channel in the near future. Aside from his vision to continue to grow his video production business, he also intends to try out acting in the coming years. His followers can expect to see more of him as he prepares to diversify his personal brand.
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