Brand awareness is vital for the success of your business. When customers are able to recognise your company name, logo and most importantly, associate a positive consumer experience with you, then you’re likely to see economic growth and an increase in your market share.
When customers begin to actively choose your brand over your competitors, even if there are cheaper alternatives, they refer you to friends and family. And when they have a direct understanding of what your business can do for them, you know that recognition for your brand is successful. Unfortunately, the road to brand awareness is a long and arduous one, and it’s important that small businesses focus on enhancing awareness of their brand to secure success and growth in the long term – check out Bynder.com for the latest information on branding design and how to represent your brand effectively.
So, with this in mind let’s explore some worthwhile ways to increase brand awareness for your business.
Use Branded Packaging
Just because a customer has made a purchase, doesn’t mean that your brand awareness strategy has to end there. Rather than sending just another package in the mail, consider using branded packaging to make the arrival of your order a little more exciting. Enhancing the customer experience means better recognition for your brand, and custom packaging is a fun and exciting way to update the unboxing process and even create emotional connections with clients who are thrilled to receive your products. If you’re someone who is looking into influencer marketing as a way to increase sales, branded packaging can also boost brand awareness at this stage.
Infographics
If you’re a business offering specific services, then cementing your brand as an expert within its field is an effective way to build brand awareness and to strengthen levels of trust amongst current customers and potential leads. This, in turn, means more clients are likely to choose you over a competitor. Graphic representations or infographics of relevant statistics create shareable content, demonstrating a high level of knowledge that your customers will use and enjoy. Remember to make your infographics colourful and engaging.
Social Media Advertising
It’s not a new concept in terms of sales, however, with social media advertising you can also enhance brand awareness by targeting your specific demographic. Being able to reach your consumers with pinpoint accuracy means increasing brand awareness with high-quality content, images, videos and other informative approaches.
Consider Referral Schemes
While many businesses are of the opinion that referral schemes are old fashioned and not cost-effective, they haven’t explored the bigger picture. Referral schemes are a simple yet effective way to increase brand awareness by giving customers the incentive to share your brand with friends and family. This approach means you can boost brand awareness and your sales with one simple approach.
Final thoughts…
Implementing a stronger brand awareness strategy within your business model means reaping the benefits of consumer trust and loyalty as well as an increase in revenue and growth.
