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Letizia Silvestri’s LSX and the Art of Experiential Marketing

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Imagination sparks creativity. Seeing the extraordinary and transforming into reality is the work of a creative mind that is exceptionally driven by passion and excellence.

For Letizia Silvestri, her artistry surrounds the visual art of attention to detail. Her natural prowess can be attributed to Padova, an architectural gem in Northern Italy, where she was born and raised. While growing up in Venice, she discovered a meticulous art form that led her to pursue her passion for beauty, creativity, and the art of planning by precision. She received a degree in Business Administration at Bocconi University in Milan and studied abroad at the ESADE University in Barcelona. She went to UCLA to earn a specialization in Marketing & PR.

For 15 years, Mrs. Silvestri’s career was a path towards exceptional success. She was the Marketing & Events Director for prestigious luxury and automotive brands such as Aston Martin, Bentley, Bugatti, Ferrari, Lamborghini, McLaren, Rolls-Royce. She has also worked with iconic corporate clients in organizing and executing large scale events, pop-ups, trade shows, and strategic partnerships. She has worked with clients such as Absolut Elyx, Alfa Romeo, Be Great Partners, Bulletproof, Coola, Delage, Dom Perignon, Louis XIII, Hublot, Poltrona Frau, Lucid Motors, Maserati, Moet-Hennessy, Morgan Stanley, Northerners, Nubocha, Olaya Beach Swimwear, Pencils of Promise, Pirelli, Richard Mille, Roger Dubuis, and UFirst.

In her line of work, she focused on digital and web communication as her events were an avenue of compelling digital content while ensuring that integrated marketing strategies deliver the message and create an impact on the intended audience.

With Mrs. Silvestri’s 15 years of notable experiences, she created her team of creative women and launched her experiential marketing company, LSX LLC. Grounded on Mrs. Silvestri’s artistry, LSX is in the mission of creating extraordinary experiences by infusing together innovation and creativity, elegance, and attention to detail, logic, and art.

LSX is not just an ordinary event design and planning company. As execution is everything for Mrs. Silvestri, she puts her focus and dedication to the four services that help achieve LSX’s mission: Affiliate Marketing and PR, Branding, Digital Marketing, Social Media and Influencers’ Marketing.

In experiential marketing, the art of storytelling is achieved by using visceral and experience-driven methods of narration. Their purpose is to create unforgettable experiences for their guests while ensuring tangible results for the clients.

In event planning, design, and production, Mrs. Silvestri focuses on creativity and precision. They plan, design, and execute the events as multi-sensorial experiences that put the brand and guests at the core of the project.

By infusing innovation and elegance, the digital marketing service focuses on leaving a strong impression. LSX aims to create an impact through research, planning, proper execution, and measurement in cross-functional vertical platforms. 

To stand out to the consumer, thorough planning on utilizing traditional and digital channels is maximized to leave the first impression. Furthermore, narrating the client’s stories in a visual, immersive, and textual manner is the perfect way for the LSX team to showcase brand identity or vision.

Mrs. Silvestri’s LSX has revolutionized the marketing and events of clients. Their creative approach to launches and themed parties brings a whole new perspective in the visual art of attention to details and imagination. Some of the events that LSX has successfully launched are the new Delage D12 in a Gatsby themed fete and Games of Thrones event for the Koenigsegg Jesko.

Mrs. Silvestri continues to connect with her intended audience. Through her artistry in LSX, she is bound to conquer corporate events, social events, and weddings. Her creative, disruptive thinking out of the box approach is her competitive advantage. With a deep understanding of the needs of her intended audience and execution as its core, Mrs. Silvestri is impeccable in creating experiences that leave a long-lasting imprint.

Check Mrs. Silvestri’s portfolio of experiences on the LSX website. Follow her Instagram to keep updated on her projects.

CEO of Penske Media Group. Experienced Content Editor with a demonstrated history of working in the newspapers industry. Spoken on stages around the globe - NYU, US Embassy, P&G Toronto and much more.

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