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The Future of Healthcare is Healthcare Messaging



healthcare messaging

The future of healthcare is digital. More and more healthcare organizations are integrating mobile communications into their business process to enhance patient experience and improve their bottom line. Every year, hospitals lose $12 billion to problems caused by communication. Healthcare messaging is in demand. 85% of hospitals and 83% of physician practices use secure messaging platforms between care teams, patients, and families, but only 10% of patients prefer to use secure patient portals. 80% of patients worldwide want to use their smartphones to interact with healthcare providers; they want mobile communication with hospitals, clinics, pharmacies, and insurance providers.

Text-based appointment reminders improve patient satisfaction and also save practices time and money. Messaging increases patient satisfaction to 77%-96% by promoting better communication between the patient and their provider, enabling quick feedback to help drive improvements, and improving treatment adherence and health outcomes. Automated text reminders increase appointment confirmations by 12%, patient response by 46%, and prescription refills by 50%. Text-based appointment reminders could save $150 per missed appointment or $275,000 per year for a single clinic. Using automated messages for reminders is lower than the cost of phone calls and reduces office staff time by 17%. Communication and technology can be used to reduce costs and deliver a better patient experience.

Omnichannel messaging improves patient care as well. Over 80% of Americans don’t follow the treatment plan given by their doctor. Messaging between appointments to provide additional information and encouragement, answer follow-up questions as they arise, and give reminders to take medication and check blood sugar would improve patient success in following their treatment plan. 42% of patients and 80% of healthcare professionals think patients would be more successful with coaching between appointments.

Clinical staff rely on messaging to communicate about patient care. Over 85% of physicians and nurses have smartphones or tablets, and up to 80% exchange messages related to patient care. Integrating communication channels and electronic medical records reduce the likelihood of errors and miscommunication. Medical errors are the third leading cause of death in the United States; 30% of malpractice cases result from a communication failure.

Improved messaging will also streamline workflows and increase productivity. Missed appointments can cost as much as $150,000 a year per physician. Integrated messaging allows patients to cancel appointments and update their physician’s schedule immediately. Physicians can reach out to patients to schedule follow-ups, and patients can reschedule their appointments when needed. Additionally, physicians have the ability to send a message to all patients on their waitlist to quickly fill openings in their schedule

Integrated communication and medical records provide a perfect blend of automation and personalization. Providers can send individual messages when test results are in, remind their entire patient list that it is time for a flu shot, and can send group messages with other medical professionals with information on specific conditions. Two-way messaging can enable real-time conversation through a secure platform, instantly confirm that a patient’s message is received, and increase response rate when reaching out to patients.

Soprano provides a simple and effective way to communicate about healthcare. Their seamless integration enables automated messaging across multiple channels, including voice, text, and messaging. Hierarchical control allows the management of multiple locations and departments in one place, facilitating both productive internal communication and increased engagement with patients. Upgrade your healthcare interactions with Soprano.

The Power of Mobile Messaging

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency , based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast, and has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019. Follow Brian Wallace on LinkedIn as well as Twitter.