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Assaf Ben Shimol’s Sweet Lyfe Sets the Bar High in the Cannabis Industry



Assaf Ben Shimol’s Sweet Lyfe Sets the Bar High in the Cannabis Industry

Cannabis, popularly known as marijuana, is a psychoactive drug derived from the cannabis plant. Cannabis is majorly used recreationally or as a medicinal drug and, in some societies, may be used for spiritual purposes. Cannabis can be taken by smoking, within food, vaped, or just as an extract. The effects associated with its intake can last up to six hours depending on the intake amounts.

Assaf Ben Shimol, the founder and CEO of Sweet Lyfe, is on a mission to provide top-notch quality cannabis. He plans to make the product consistent in the market and, at the same time, sell it at a reasonable price. Their ultimate goal is to create a world-class brand and become the leading industry that produces cannabis products.

His inspiration to pursue this industry originated from his love for cannabis products. Assaf instantly realized he needed to venture into this industry because it was still new and undeveloped. It offered lucrative opportunities, but only the likes of Assaf could see it. His background as a manufacturer was an added advantage as it allowed him to learn from the mistakes of other people and create a high-quality brand.

To Assaf, providing high-quality cannabis products to consumers and eventually growing and expanding Sweet Lyfe into a global brand and an industry leader is his absolute definition of success.

The Sweet Lyfe founder has a concrete plan for his growth. Of course, his ultimate dream in the cannabis industry is to create a globally-renowned brand and become an industry leader. He plans to achieve this by setting up manufacturing and distribution plants in different strategic locations worldwide. He also has plans to increase the brand’s awareness and online presence by setting up large digital marketing and PR campaigns.

Choosing the right digital PR strategy will guarantee the gradual growth of the Sweet Lyfe brand. The more people use their products, the more positive reviews and reviews they receive. It is impossible not to realize how incredible and affordable they are, which will direct more leads to their social media pages to purchase. Gradually, the brand will be known everywhere.

Assaf recalls his time as an Israeli soldier, which guided him in dangerous real-life scenarios. While serving in the military, they had to undergo a very rigorous selection process consisting of traumatizing events. Once he left the military base, cannabis helped him significantly ease his transition back to civilian life. His experience with cannabis prompted him to enter the cannabis field, where he has thrived.

Assaf and his team achieving their goals will be significant in the context of the cannabis industry. He feels they will have made a tremendous impact when they finally create a unique new product. They target the ordinary consumer with no previous experience with cannabis or its related products. This will be a big deal in the cannabis industry as the product will be readily available to consumers at an affordable price.

Fazy is a contributor at Kivo Daily and many more notable publications.