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A Discussion With Brian Younker on Staying Motivated in the High Pace World of Business

Vero Shiko

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Brian Younker

Brian Younker, from Tinley Park, Illinois, is an entrepreneur and philanthropist. He owns a landscape management company that has been operating since 1988. He owns Younker Media, which he launched with his late sister, Cynthia Marie Younker. The media company performs many different services for the client. This includes mobile billboard trucks for advertising, searchlights, and even red carpet events. Brian Younker is very engaged and active within his community. He has been running a scholarship campaign for the last several years for high school students that have post-secondary aspirations.

Today we talked to Brian Younker about his upcoming scholarship program, as well as his the importance of loving what you do on a day-to-day basis.

Why did you decide to create your own business?

I decided to create my businesses right out of high school. I’ve been doing maintenance work throughout high school & college, and I decided to start a firm named Y&D Maintenance with a close friend of mine. I am very emotional (in a good way) about controlling my own future and being my own boss. I love the idea of working hard, and the results are always going to look like that.

What do you love most about the industry you are in?

I love the fact that it has a wide variety of services, we operate in all 4 seasons. We’re doing something different each season and never doing the same thing. I enjoy the fact that we offer a ton of services and our day to day work changes based on what is necessary.

What does a typical day consist of for you?

My typical day consists of talking to my workers, and getting them started on the routes for the day. I also start/work at conversations with customers to get new contracts. Meetings happen throughout the day between clients and workers. I also take the necessary actions in scheduling & billing.

What keeps you motivated?

My children really push me to strive for greatness. Knowing that if I don’t give 100% in my practice, I might be letting others down. My business has my full name on the door. I want to make sure to always leave a good impression to keep/hold clients as well as develop proper commonly-done actions for both myself and my workers

How do you motivate others?

Give power to them, and I like to give them confidence in their abilities. I love allowing them to make decisions on their own. I like to see them excel in their jobs. I reward my workers by giving them more tasks and to take on more responsibilities, as that will push them for greatness.

How has your company grown from its early days to now?

I’ve gone from a 22 inch mower to a fleet of trucks. In college, I was cutting grass with a 22 inch mower getting money over the summer in my neighborhood.

Where do you get your inspiration from?

My father he was a heavy equipment operator. I always looked up to him for his work attitude. He was always working. He taught me everything I know. Another inspiration of mine is my uncle. He owned an auto repair service and was self-employed. He gave me a sense of courage growing up.

What’s one piece of advice you would give to others?

Meet with others in the industry, no matter what you do. Try meeting new people. It will always be beneficial for whatever you choose to do in the future. Don’t be shy. You want to get out and learn as much as you can. Get a sense of what the best practices are in the industry. Everyone can always learn from others.

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