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A Discussion with Entrepreneur and Recruitment Specialist Bradley DiNunzio



Bradley DiNunzio

Bradley DiNunzio is a recruitment specialist and entrepreneur located in Orlando, Florida.

In the last 25 years, Brad has spent his career being a part of major companies continued success and expansion in the American and International marketplace. He has trained and mentored over 20,000 Kirby representatives in over 50 countries and has worked alongside Regional Vice Presidents & Divisional Supervisors worldwide since 1996. He was Recruiting manager and assistant to The President of Kirby from 2000 to 2014.

After dedicating 25 years to sustaining and advancing the Kirby brand, he has opened his own company & plans to use his talents, unique insights and hard-earned expertise to apply the sum total of what he knows about recruiting and excelling in the direct sales business not only to one industry, company or product but to offer it to all of them.

DiNunzio International LLC is fully prepared to work with clients through every step of their journey to growth and dealer power. DiNunzio International will help to develop you a definitive roadmap that enables you to reach, open and exploit every segment of your market in recruiting and increase sales. They will help you fully realize your company’s true potential through sales recruiting, business & training strategies, selling solutions, motivational speaking, and much more.

How did you get started in your industry?

Currently, everything is going really well with DiNunzio International.  We are a consultancy focused on helping small businesses with direct selling, particularly with the mental aspect.  Our biggest success has been with teaching people how to think properly in approaching the business.

We opened up our business during the pandemic.  We went after it with a positive, open mind that we could manage all of the new things that are required of people in business and because we are not putting ourselves in big groups it is going really well.  It has been the totality of how I approached what is going on as well. It has been really positive for us and our customers.

What do you do in your spare time? What problem are you currently grappling with?

My spare time is spent developing myself, my personal and interpersonal skills to be able to adapt and be a step ahead of the business.  What I grapple with is being a step ahead of problems and being visionary in the sense of understanding what is coming at me in business and recruiting.  I spend a lot of time in personal development to prepare myself for moments I know are coming.  I want to be a step ahead financially, a step ahead and prepared for my workers so I don’t have any pitfalls.

What is the toughest decision you’ve had to make in the last few months?

The decision of how many people I have the ability to recruit.  I’ve had to consider how big of an organization I want to run and build during a pandemic and with the economy the way it is. I am not trying to stay small; I am building.  I am in the process of hitting a target of having 50 workers to work for me.  My mentality is it has never been a better time to be able to implement structure and strategy in recruiting bigger bases because of the economy and because of the high unemployment.  We had a whole group of people that were not looking for work three months ago that are available to us now.

We have an opportunity for them with flexibility, freedom, and working for themselves.  I give them a strategy to succeed even with a zero-skill base.  I teach them how to get into the business, how to open the business, how to recruit in the business, and how to start from scratch in a new city.


What is your most satisfying moment?

My most satisfying moments come from my having a daughter who is healthy and living a good life in Australia.  She is taken care and in a good situation and that makes me very happy.  We Skype and I go to visit her two times a year, but it is challenging to be so far apart.


What business books, articles, journals, people have inspired you?

Les Brown, Wayne Dyer, Zig Ziglar are all speakers that motivated me and inspired me to think differently about my current situation and always try to be a step ahead of everybody.  That’s is the biggest thing.  Somebody has to think themselves out of their problem, think themselves out of their current economic situation.  If they can think themselves out of it, it will give them the inner confidence to do something different that they have not ever done before.  That is kind of where everybody is at this point.  We’ve all been put in this situation.


What did you learn from your biggest failure?

Never make the same mistake twice.  Being 50 now and being 27 years in the direct selling industry, you really do mature over time and understand not to make the same mistake twice.

Also never give up.  Give yourself a second and third or fourth or fifth chance.  You just have to make it once.  A lot of people try to succeed at something, and they fail at it and never give it another go.  Sometimes you need to give yourself another chance.  This is the fifth business that I’ve run, and it’s going well now.  But nobody knows about the previous ones that didn’t do well.


What are some red flags to watch out for in daily life?

There are five red flags or influences to watch out for.  These include your personal attitude, your mentality, the books you read, what you watch, and the people you associate yourself with.  If you look at the five people you surround yourself with the most, those are the ones who have the biggest influence on you, economically and thinking wise.  Consider that when you set your priorities.  Small details of how you look at things and how you mentally prepare daily for the hard jobs need to do helps.


What advice can you share with others?

You need to spend as much time on yourself as you do on your job, reading, motivating, and personally developing yourself.  You need to be on a permanent program of self-improvement. A vast amount of people work for a wage and that controls their goals.  I think individuals should be clear on what they want, and a permanent program of self-improvement allows you to have that vision for yourself.  Spend at least an hour a day reading and motivating and putting the right things in front of you.  You should be writing your day out and listing things you want to accomplish, and then crossing off things you accomplish and move to the next day.  These are the details that I would advise for people when they are trying to organize their time as well.  Time management starts with pen and paper and writing down what is important to you and that helps to kickstart your personal development.

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