Jesus Jimenez is the founder and CEO of the clothing brand Anti 9 to 5 Club and the Visual Collection. The Visual Collection is an industry leading Media Agency. His vision and direction allow his team to execute video disruption and bring results for clients. Jesus’ humble upbringing has allowed him to connect with clients on a deeper level that results in more impactful content and larger ROI’s for his clients.
What are some examples where you have used videos instead of photos?
My videos helped Dom Fausette grow his following from 2k to 70k followers. Dom got contacted by Google to speak for them sometime next year because they saw a video of him speaking and loved it. I have produced videos that have generated my e com clients 6-7 figures. One client’s course video ad made him $30k in the first TWO DAYS after launching. My own personal e-commerce store made $51k in 31 days with only ONE video ad! My video for Phoenix Fashion Week drove 10k people to the event, giving the event a 100% total attendance. Lastly, I’ve shot a video for Orange Theory Fitness’ campaign and more people clicked on the video ad over the photo ad.
Why should you use videos over photos on your social platforms?
Videos are favored by social media platforms. They will charge you less to show your video to a potential buyer as opposed to a photo. You can share more in-depth stories with a video than you can with a photo. Therefore getting more personal with potential buyers, this allows them to see you as a friend rather than a salesman.
What are the 3 things you should have in a grade A video?
- Make sure the first 5 seconds are disruptive with different clips and make someone stop to watch your video.
- Always have the endgame in mind of what actions you want the person watching your video to take.
- Make sure that you are centered in the video and not off to the side or you have your head cut off.
Do you have any advice for some people that don’t have a high-quality camera, maybe only have an iPhone?
If you have an iPhone or any type of smartphone you’re already ahead of the game. Most smartphones now allow you to record in a 4K resolution which results in phenomenal videos. My biggest advice is for you to turn the camera around to face you start recording videos documenting your life and the process of where you are. This alone will result in content that people will resonate and connect with on a deeper level. You shouldn’t let the lack of a professional camera keep you from documenting your life.
What platform should you use videos on?
The Top 3 Platforms you should be using your videos are on Instagram, Facebook, and YouTube. It is absolutely crucial to understand how long the ideal time is for each video on each platform.
- Instagram: does best with videos that are 30-60 seconds. Typically people on this platform have a shorter attention span and don’t plan on spending a lot of time watching one post on the platform.
- Facebook: your ideal video time is 90 seconds to 5 minutes. People tend to spend more time on Facebook looking at Facebook groups, politics or Facebook watch and will consume your content longer.
- YouTube: your ideal time is 5 to 30 minutes. Consumers on YouTube are expecting to spend more time on the platform since its video-based information and entertainment.
How do you utilize videos?
The Ultimate Goal with videos is to drive sales and build a brand. The way you utilize your videos is by placing them in front of your target audience with social media ads. Then, nurturing that audience until they buy your product or service. If you are just making cool videos without the intention of placing them in front of an audience, then you are basically wasting your time.
If you want to learn more or have questions reach out to the Visual Collection team via direct message on Instagram @thevisualcollection or you can reach Jesus by emailing email@example.com.
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