From Copywriter and Content Manager, Veronica Camara became a Content Strategist at a Fortune 500 company.
After spending years asking why things are the way they are, she finally the key to answer all those questions.
There was only one problem.
Veronica’s job did not give her the fulfilment of creating something that could make a change in the world.
That is why when she finally quit, she decided to set up AVO Agency as her own way of putting something into the system.
In this interview, she talks about her brand focus and how being an entrepreneur has changed her life.
Tell us a little bit about yourself and your background
I am a Copywriter turned Content Strategist.
I founded the AVO agency, where we help brands create human-centred content for websites and apps.
We work with brands in highly-regulated industries, like Financial Technology and Healthcare. We help them transform complex topics into clear and simple messages that make an impact.
Why did you decide to go into content strategy?
As a writer, I was always asking “Why?”
Why are we creating this content?
Who is this for?
Is this the best format we can deliver it in?
How are we going to measure the success of our work?
I was like a kid who couldn’t stop asking questions.
I soon discovered answering all those questions is what content strategists do.
After working for a few years as a copywriter, and then a content manager, I landed a role as Content Strategist for a Fortune 500 company.
Why did you decide to leave your corporate job and start a business?
The short answer is that I felt called to run a business. The job I had was as good as a job could be. My team was full of brilliant people. We had a supportive manager. The whole workplace culture was great.
I figured, if I wasn’t happy in that job, I was never going to be happy in any job. I had an insatiable hunger to create something of my own.
The other catalyst was wanting to have more control over my own schedule and time. My family was going through a lot. I did not want my ability to see them being completely dependent on having my time-off requests approved.
What are the biggest challenges you have faced in starting and running the AVO Agency?
Tactically speaking, I’ve had to learn a lot about business very quickly — from marketing and sales to systems and processes. Fortunately, I love that type of learning.
The toughest challenges are the internal ones. We’ve all seen those charts about the ups and downs of being an entrepreneur, and it’s completely accurate.
Some days you’re on top of the world, and other days you feel like everything is wrong. I also have anxiety, so that cycle is particularly exaggerated for me.
When I had a 9-5 job, it was easy to ignore my anxiety. When you run a business, your internal struggles become external problems a lot faster. These days, I’m more proactive about self-care. I’m also very thankful to have a supportive partner who is also an entrepreneur.
What is your vision for the future of your agency?
Our vision is to continue serving our clients and the world by creating human-centered content.
Content is just information. When people can easily access the information they need, they are more empowered. It’s a big vision, but also a simple one.
Eventually, I plan to launch education programs for copywriters who are looking to break into content strategy work. The world needs more content strategists, and I’d love to be a part of making that happen.
You can connect with Veronica on Instagram or check out her website: Avoagency.com
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