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Interview with Content Creator Jun Yang AKA Jefo

Ryan White

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Interview with Content Creator Jun Yang AKA Jefo

Tell me a little bit about your background and how you ended up as an internet star.

I was attending college at the beginning of 2018. I was studying to become a doctor, but once I got started, it didn’t feel right for me. So, I dropped out and booked a flight to Los Angeles right away. When I arrived in LA, I had barely any followers. That’s when I told myself I would do anything to gain attention and get views quickly. That’s how I started to create a new trend of comedy known as “Public Challenges”.

 

What made you take the leap into this new trend of “Public Challenges”?

At first, I was asking random people on the street to “touch my body”. Those videos gathered 1-2 million views and I saw the potential in this new trend I created. So, I added some twists to make it more viral, like “touch my potato”. That one gathered over 100 million views across all platforms and 11 million views on my Instagram page alone. Suddenly, I was seeing public challenges being posted on WordStar and 9GAG. Many creators started to copy and recreate challenges similar to mine.

 

What are three tips you can share with our readers who want to become content creators?

Number one, don’t be afraid to get started. I had very few followers to start with. You just have to start creating for whatever audience you have and, if you do things right, it will grow. Number two put yourself out there. Wild and crazy is what the internet loves. Be unique and come up with original ideas too. Finally, learn from what you post. Try lots of different things and see what people seem to like the best, then offer them more of that.

 

What would you say to someone who came to you for advice about taking the ‘leap of faith’ into content creation?

Stop hesitating. Plenty of people “think” about diving into the world of content creation. I think it crosses everyone’s mind these days. You’ll never have a chance at success unless you try. Obviously, you don’t have to make major changes like I did to do it either. Start with some videos on the side and see if it’s right for you.  It’s as simple as that.

 

We are entering an era where a lot of people want to be creators. How does one decide if content creation is for them?

Honestly, you’ll never know unless you try. I can’t say what’s right for someone else, but I know that this is the right path for me. Figure out what online content resonates with you and then try to come up with some original ideas. If you like making videos, keep doing it. It might take a while for them to get attention, but it’s all about doing what you want to do.

 

How do you differentiate yourself from others in your field?

The trend I created is one thing that set me apart. Being the first one to do something like a public challenge has helped me gain an immense number of followers. In general, I think it’s just my personality and style of comedy that makes me unique. I have gained 2.4 million followers on Instagram in less than 6 months, with a growth of 400-500k followers each and every month. I’ve also gained 650k YouTube subscribers in less than three months.

 

What would you say was the single most influential factor in your success?

Fully dedicating myself to this path. I have known for a long time that this is where I want to be in life. But, it took making some huge changes and putting myself in a position where I was finally able to do itand basically had no other choice but to succeed. I was homeless and couch surfing with nothing else to do. So, I had lots of time to create videos and that’s what allowed me to focus on this fully.

 

What’s your next big goal? Another million followers?

For me, success isn’t just about how many followers I have. But, having a lot of followers plays a huge part in my path to success. My ultimate goal is to be the person who finally connects the western world with China’s social media communities. Since I’m multilingual, I think I can do it too!

 

Can you explain your goal in more detail?

My future goals is a big one. I’m going to take over the internet by merging the east (China) and the west (the rest of the world) once and for all. China’s social media networks are so big, but Chinese citizens have no connection to the huge platforms of the west. I want to be the first person that brings the two together.

 

How can you be reached if someone is interested in collaborating?

I am managed by Syft, a Los Angeles based influencer management agency. You can contact me through info@syft.la.

Ryan is a 7-figure digital entrepreneur, influencer, investor, press contributor, and speaker. Ryan founded the globally recognized social media marketing company Social Revelation which helps business and personal brands increase their digital footprint and brand awareness online. Ryan's company manages the social media strategy for several seven to eight figure earners who are top performers within their industry. He has curated a personal online network around 500,000 people from all around the world. Ryan has also been featured on various entrepreneurial and business podcasts such as Entrepreneurs on Fire, Underdog Empowerment, The Daily Grind, The No Excuse Show, The Millionaires’ Hot Seat, and on the live television shows "Good Morning LALA Land" in West Hollywood and the "Mountain Morning Show" in Park City, Utah.

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