So, tell us a little bit about yourself. What’s your story?
Well, my name is James Lavelle and I am 38 years old. I live in Manchester, England. Before I started my entrepreneurial journey, I served in the British Army, and was loyal to that for 15 years. During that time, I was awarded multiple medals for my service in Northern Ireland and Iraq. I had carved out a good career and was only 7 years away from a lucrative Military pension at that point, so that’s why it was a shock to many when I decided to leave the Military to pursue entrepreneurship on a full-time basis. Little did they know though, I was making twice the amount of money in just 4 months working my part time business than I was making after 15 years in the Army. It was then that I knew I was capable of more in life, and I remember thinking that the teachers who kicked me out of high school after telling me, “you won’t amount to anything” might just be surprised.
Did you come from Military background?
Actually, no. I came from very humble beginnings, but I also got mixed up with the wrong crowd when I was younger. I was expelled from school, did the drinking and drugs thing, and even had a run in with the law a few times. When my dad passed away, it really opened my eyes and made me see that I was nothing more than a product of my environment, and if I wanted something different, I had to do something different. So, I left home and enlisted, and it’s a good thing I did because who knows where I’d be today without the Military
When was it you decided to take the leap and pursue entrepreneurship?
2013 was the year I joined my first company. I stumbled upon a Facebook post and thought, “why not?” I was still serving in the Military at that time. It wasn’t until 2014 I left the Military to join this industry in a full-time capacity.
So, what was it that pushed you over the edge to entrepreneurship?
I have always been a dreamer. When I saw even the slightest amount of success in the Network Marketing, I got inspired. Every day, I see ordinary people doing extraordinary things. There is nothing more empowering to me than being able to do what you want, when you want, with whom you want. The Military was a great learning curve for me, but it just didn’t offer that freedom or flexibility I wanted.
What would you say to someone taking the leap of faith into entrepreneurship?
I think Tony Robbins said it best, “most people overestimate what can be done in a year and underestimate what can be done in 5 years.” So, I would encourage those people not to put so much pressure on themselves because a large part of the process is learning on the move and failing forward. You need to have strong vision and thick skin in this industry, and patience really is a virtue. In the beginning, it’s going to feel like your effort is outweighing your reward, but eventually, your reward can far exceed your effort.
What are some of your greatest accomplishments thus far?
There are many accolades I could share, like being a 7 figure income earner in as little as 3 years, hitting the top rank in his company in record time (4 months), and being the fastest to ever be awarded “Founders Club” status, meaning that I was offered part ownership of the company I am with; however, none of those compare to the pride I feel from serving my country for 15 years, being a father to the most beautiful little girl, and helping many others around me gain success in the industry.
What is your definition of success?
For me, it’s freedom and contribution. I believe you are successful if you can truly live your life on your own terms and standards. Beyond your own circumstances, once you are called to leave the Earth, if you want a legacy left it will be defined by how many people you’ve truly impacted. That’s the beauty of this industry – you can’t succeed unless you help others succeed.
What motivates you on a daily basis? What is your why?
The answer is twofold. My little girl is 7 years old and has been the biggest gift in my life, and the catalyst for me to change. I remember being broke in 2013, living in a very small first floor apartment, and feeling like a failure as a father. My little girl used to watch the kids outside play in their gardens, and we didn’t have one for her to play in. That really hurt, and it was then that I felt a burning desire to provide a better way of life for her. Lacey Mae is my inspiration, and she fuels my fire daily. I am her mentor; I set the example for her to follow, and I don’t take that job lightly. The second part of my why is selfish… I’m my own why. I am addicted to growing, and I simply want to be the best version of myself as I can be in all areas of my life.
Lastly, what are your top 5 pieces of advice you can share to others in your industry?
One, ruthless consistency is your best friend. Talent isn’t enough. Execute the little disciplines that pay, every single day, consistently, and over a long period of time. Learn to master the mundane so that you create long term wealth. Two, energy is everything. Create it, protect it and share it. Your energy is your superpower. Three, get a mentor!! Success leaves clues, so humble yourself enough to realize many others have created what you are hoping to. Four, go long term. You will never create a long-term income with a short-term mindset. Our business is not a get rich quick… it’s a get rich steady. Five, get a mirror. My mentor taught me that it is the best tool in the business! Anything less than total responsibility will hold you back from your greatness!
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