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Luis Camacho – Changing How Software is Done



Luis Camacho - Changing How Software is Done

Recently, I had the pleasure of sitting down with Luis Camacho. Luis is a 25 year old entrepreneur who is helping individuals completely blow up their SaaS companies. I asked him for his story, best tips, and advice.

  • Hey Luis, how old are you, where are you from, and what do you do?

Luis Camacho: I’m 25 years old and I was born and raised in Guadalajara, Mexico. I’m own Fantom Agency, a digital marketing agency for software as a service (SaaS) startups and AdBunny, which just launched is a done for you unlimited ad creation and management for up to 6 ad platforms offered at a flat monthly rate.

  • What motivated you to be an entrepreneur?

Luis Camacho: Financial freedom and helping businesses grow. From a very young age, I had the idea of building my own companies. I started my first company, a clothing line and used social media as the only marketing source. It was fairly successful for something that started out of nothing. Later I realized that what I really loved and was passionate about was growing companies and the process that went into it. Given that I attended marketing school I decided to pursue that route and set a goal for myself to be hired at an agency, which happened not long after graduating from ASU’s, W.P. Carey School of Business with a BS in Marketing. I then went on to learn the ins and out of the agency world (which was really my plan all along), to start my own agency.

  • What does your company do?

Luis Camacho: Fantom Agency is a digital marketing agency for SaaS companies, we focus on paid acquisition channels and a framework that allows us to target people at different stages of the buying cycle.

AdBunny is a done-for-you unlimited ad creation and management for startups as well as agencies that need additional support but may lack the resources to hire a full-time employee.

  • What results has your company proven?

Luis Camacho: Fantom Agency has been able to help many different software companies from all around the world increase their MRR and ARR through paid advertising. Recently, one of our clients acquired over 100 new users within just seven days of our campaigns launching – a big win.

AdBunny just launched on Product Hunt and has received a lot of interest from companies that would fit the definition of our perfect customer. On the first day of launching an individual (will keep their name private for privacy matters) reached out, who was interested ina white-label version of the service to then resell it to all of their customers.

  • What are 3 keys to success in the SaaS market?

Luis Camacho: Create a strong brand and brand awareness – if people don’t know about you they won’t know you have a solution for them.

Educate your prospect with content and clear copywriting. Most SaaS companies don’t have sales people (unless it’s a bigger ticket item or enterprise level SaaS), so there’s a lot of weight in having very well thought out words that sell.

Distribute the content, test different message types, stick to what works and scale.

  • What are your 3 core principles?
  • Determination & Discipline
  • Growth in all areas of life
  • Take massive action towards what I’m passionate about
  • Are you currently building a personal brand? How are you leveraging it?

Luis Camacho: Yes. I built an elite community of SaaS entrepreneurs, SaaS AdLab, and host the SaaS AdLab Podcast, where I interview SaaS entrepreneurs.

With this I allow other entrepreneurs in the SaaS space to showcase their journey, company, failures, and successes. Simultaneously, this allows me to gain awareness in the space, and learn from other successful entrepreneurs that have similar mindsets.

  • What are your future plans?

To continue building great companies that help other startups grow and scale. At some point in my lifetime I will give back to the community both locally and remotely, in order to provide more opportunities for people, mainly the younger generation, to become entrepreneurs.