Meet Matt Hamilton: Founder & CEO of Revenue Forge – A full-service marketing and branding agency
Matt Hamilton went from college dropout with a 1.8 GPA, to be the Founder & CEO of Revenue Forge – A full-service marketing and branding agency built for the modern day. I had the pleasure of interviewing Matt. Here’s what he had to say!
Matt: Growing up, the school wasn’t a choice for me. It was mandatory. I was always reminded by my friends, peers, coaches, parents of the cliché “Go to school, get good grades, play sports, train for the scholarships, and then get your degree so you can get a well-paying job.” This never sat well with me. I never really knew what I wanted to do, but that was just about the last thing I was interested in. Interestingly enough though, that’s exactly what I did.
I quickly found out that the education system was not the platform that would teach me the proper principles of high success. I looked around and compared the habits of college students and teachers against the habits of those who had already attained high performance and success, and (not) to my surprise, I found massive differences. College is sort of like pre-school for adults. No matter how similar to the real world it may be, it’s just not the real world.
As you may be able to tell already, I think very differently than a lot of people. Instead of going out every night, I stayed in my dorm room to work on business projects and network with celebrity influencers online. The work I was doing pushed me to cultivate high-performance skills and put me in a position to build key relationships. In a few months’ time, I realized if I don’t go after my passions, I’ll be stuck at a desk job paying bills for the rest of my life. So I left.
My vision consisted of working full time on my business and massively changing the lives of my clients. There was one problem. When I got home, I had no clients. Zero. I went from making money and progress in my dorm room, to living back at my parents’ house with zero clients. I fell into bad habits, bad routines, and left room for complacency in my work. I was shocked by the raw reality of the real marketplace. This is not what I wanted, but it is what I expected. I took the safety net out from under myself. I gave myself no other option. I wanted the real, raw, non-simulated experience of being punched in the mouth, and having no choice but to work my ass off to get the results I wanted. I was jolted awake by the stark reality that if I continue to allow my surroundings to dictate my actions, I would never achieve any of the goals I set for myself.
I did everything to get new clients. I went to local business alliances, Networking groups, I did walk-ins, cold emails, cold calls, free work, work through referrals, and just about any other way you can think of. I just worked. That’s it. Sure enough, I started noticing that something was happening. Suddenly I had people reaching out to ME. I started gaining momentum.
I didn’t get complacent this time. No. This pushed me to go harder. And then harder still. Quite possibly the best feeling about being in this business is seeing the look of sheer joy on any of my client’s faces when we’re able to really deliver for them. That’s why I do it. The impact it has on their business is worth way more to me than any sort of monetary value I can receive.
I will continue to grow and scale my agency to a National powerhouse, and hopefully, impact others on the way. I want other people to understand that we only have one life. Only one. If you don’t ever take the risk to chase your dreams, the probability of you living out that dream goes down to basically 0. So don’t be afraid. What’s the worst that can happen?
Wow! Amazing story, what are two things you wish someone told you when you first started?
- 80% of the obstacles you put in front of you are from yourself, and they’re fake obstacles. Just do the work.
- The more time you think or strategize about what you’re going to do, some else is out there already doing it.
What sparked your journey towards entrepreneurship?
Matt: The idea that we only get one life, so we might as well make it the best life we’ve ever dreamt of. Entrepreneurship embodies that idea. Through massive pain and adversity, you’re able to live a life of total control and add tremendous value to other People’s lives at the same time. The most successful people live in comfort because they operate in a world of chaos.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? What lesson did you learn from them?
Matt: I’ve learned from a multitude of people. From Gary V, Andy Frisella, Sam Ovens, Grant Cardone, etc. The list goes on. I never had a direct mentor, but I surrounded my mind with positivity. I listened to successful people online, I listened to their podcasts, I invested in their training, I read their books – and then I act on that information.
What is the best way for someone to reach you if they are interested in working with you?
Matt: Connect with me on Instagram @officialmatthamilton
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